Milwaukee Pen Light
FailDemand is soft, at -29.6% this quarter, so Milwaukee Pen Light is a Fail.
- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $158K/yr58K searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 129 sellers
Flapen Score
Milwaukee Pen Light against its category
The dotted line is the Tools & Home Improvement average. Past it, Milwaukee Pen Light is stronger. Inside it, weaker.
Market
The Milwaukee Pen Light market on Amazon at a glance
Shoppers on Amazon United States searched for Milwaukee Pen Light 58K times last year and spent an estimated $158K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $158Ka year
- Top search term
- milwaukee pen light33K searches a year
02 · Price
A sale here is worth $47.22.
Listings sell for $47.22 on average, from $19.83 to $149.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $47.22 that is $0 to $5K a year per listing.
- Average price
- $47.22inside the $15 to $100 sweet spot
- Price range
- $19.83–$149.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,768 within Flashlights. It carries 2,149 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 67%
- Out of stock, average day
- 11.1%
- Average rank
- #1,768in Flashlights
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 2,149per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Milwaukee Pen Light products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Milwaukee 2105 Aluminum 100-Lumen Pen Light with Clip
- Price
- $21.40
- Rating
- 4.7/5
- Reviews
- 1,900
- Age
- 8y ago

Milwaukee 2105P Penlight 100 Lumen With Protective Rubber Bite Zone Waterproof Dustproof 3hr Run Time High Beam 43m Distance Value 2-Pack
- Price
- $35.54
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 6y ago

KLEIN TOOLS 56040 Magnetic LED Flashlight 350 Lumen Rechargeable Flashlight Twist Focus Laser Pointer Hands-Free USB Charging Cable for Work and Outdoor
- Price
- $39.08
- Rating
- 4.5/5
- Reviews
- 2,321
- Age
- 6y ago

Milwaukee LED RCHRG FLSHLGHT 800L
- Price
- $60.78
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 5y ago

ROBUHOLD 2105 for Milwaukee Tool Penlight 100 Lumens Led Removable Clip
- Price
- $52.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
estimated 90-day click momentum
ROBUHOLD 2105 for Milwaukee Tool Penlight 100 Lumens Led Removable Clip
- Price
- $52.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Milwaukee 2105P Penlight 100 Lumen With Protective Rubber Bite Zone Waterproof Dustproof 3hr Run Time High Beam 43m Distance Value 2-Pack
- Price
- $35.54
- Rating
- 4.6/5
- Reviews
- 492
- Age
- 6y ago

klarus P2 Tactical Pen Light 1000 Lumens 886ft Throw USB-C Rechargeable or 2AA Compatible IPX8 Waterproof Small EDC Pocket Flashlight for Office Home Security
- Price
- $24.79
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 10mo ago

Milwaukee 2105 Aluminum 100-Lumen Pen Light with Clip
- Price
- $21.40
- Rating
- 4.7/5
- Reviews
- 1,900
- Age
- 8y ago

Milwaukee LED RCHRG FLSHLGHT 800L
- Price
- $60.78
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 5y ago
Newest
by launch date
for Milwaukee.v Penlight with Rechargeable 250L
- Price
- $149.87
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 9mo ago

klarus P2 Tactical Pen Light 1000 Lumens 886ft Throw USB-C Rechargeable or 2AA Compatible IPX8 Waterproof Small EDC Pocket Flashlight for Office Home Security
- Price
- $24.79
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 10mo ago

Cummins CMN35362 Pro Series Ignition Rechargeable Flashlight 500 Lumen LED Multiple Light Modes Pocket Pen Clip Flashlight
- Price
- $28.39
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 11mo ago

ROBUHOLD 2105 for Milwaukee Tool Penlight 100 Lumens Led Removable Clip
- Price
- $52.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

KLEIN TOOLS 56074 EDC Pocket Flashlight with Green Laser Three Brightness Modes up to 1000 Lumens with Turbo Mode Built-in Floodlight <1mW 510 to 530nm Class 2 Rechargeable
- Price
- $55.94
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
129
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
4%
- Milwaukee75%
- KLEIN TOOLS8%
- Robuhold4%
- Cummins3%
- CASTNOO3%
- klarus3%
- Open — no brand owns it (2 brands, 4%)
Demand
Milwaukee Pen Light search demand
Weekly searches over the year. Pick a range.
Search terms
Top Milwaukee Pen Light search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- milwaukee pen light33K/yr
- milwaukee pocket flashlights9K/yr
- milwaukee pen flashlight4K/yr
- milwaukee pen light with laser5K/yr
- milwaukee pocket flashlight4K/yr
- milwaukee penlight3K/yr
Reviews and returns
What reviews say buyers love and hate about Milwaukee Pen Light
We read the reviews and the return reasons for every product selling here.
“the battery is dead”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milwaukee Pen Light questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









