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Milwaukee Pen Light

Fail

Demand is soft, at -29.6% this quarter, so Milwaukee Pen Light is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$158K/yr58K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
82%top-5 click share · 8 brands · 129 sellers

Flapen Score

Milwaukee Pen Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Milwaukee Pen Light is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milwaukee Pen Light market on Amazon at a glance

Shoppers on Amazon United States searched for Milwaukee Pen Light 58K times last year and spent an estimated $158K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
5.8%
Market size, estimated
$158Ka year
Top search term
milwaukee pen light33K searches a year

02 · Price

A sale here is worth $47.22.

Listings sell for $47.22 on average, from $19.83 to $149.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $47.22 that is $0 to $5K a year per listing.

Average price
$47.22inside the $15 to $100 sweet spot
Price range
$19.83–$149.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,768 within Flashlights. It carries 2,149 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
67%
Out of stock, average day
11.1%
Average rank
#1,768in Flashlights
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,149per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Milwaukee Pen Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$16K$32K$47K$63K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

129

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

4%

  • Milwaukee75%
  • KLEIN TOOLS8%
  • Robuhold4%
  • Cummins3%
  • CASTNOO3%
  • klarus3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Milwaukee Pen Light search demand

Weekly searches over the year. Pick a range.

5K4KApr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Milwaukee Pen Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milwaukee pen light33K/yr
  • milwaukee pocket flashlights9K/yr
  • milwaukee pen flashlight4K/yr
  • milwaukee pen light with laser5K/yr
  • milwaukee pocket flashlight4K/yr
  • milwaukee penlight3K/yr

Reviews and returns

What reviews say buyers love and hate about Milwaukee Pen Light

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Battery Life”
0.9%of orders come back
“the battery is dead”
A buyer, on “Battery Life”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Milwaukee Pen Light questions

Answered from the same tracked data.