Milwaukee Multitool

Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

461K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

3.9%

Market size, estimated

$2.0Ma year

Peak month

November1.6× the quietest month

Top search term

milwaukee multitool132K searches a year

Listings sell for $109.95 on average, from $43.12 to $231.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $109.95 that is $110K to $137K a year per listing.

Average price

$109.95above the $15 to $100 sweet spot

Price range

$43.12–$231.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

$110K–$137K

Returns

2.3%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Power Tools. It carries 2,845 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#58in Power Tools

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,845per listing

Listings tracked

11

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months