Is Milwaukee M12 Light profitable to sell on Amazon United States?

Flapen scores Milwaukee M12 Light 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.8M a year across 40 tracked products. Amazon counts 3 of the 6 products launched in the last year as successful launches. Search demand grew -18.9% in the last 90 days.

How competitive is the Milwaukee M12 Light niche on Amazon United States?

13 brands and 273 sellers compete in Milwaukee M12 Light on Amazon United States. The top 5 Milwaukee M12 Light products take 37% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Milwaukee M12 Light?

Milwaukee M12 Light buyers on Amazon United States complain most about Battery Life, Brightness/Shine/Glow, and Durability. Returns run at 1.1% of orders.

When does demand for Milwaukee M12 Light peak?

Search demand for Milwaukee M12 Light on Amazon United States peaks in Nov–Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Milwaukee M12 Light niche?

Milwaukee M12 Light sells for $62.84 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.96 to $230.97. The average product has 495 reviews, the count a new listing must catch up to.

Milwaukee M12 Light

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -18.9% this quarter, so Milwaukee M12 Light is a Maybe.

Filters High Price

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $1.8M/yr1.2M searches / yr
90-day growth: -18.9%search demand this quarter
Competition: 37%top-5 click share · 13 brands · 273 sellers

Flapen Score

Milwaukee M12 Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Milwaukee M12 Light is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Milwaukee M12 Light market on Amazon at a glance

Shoppers on Amazon United States searched for Milwaukee M12 Light 1.2M times last year and spent an estimated $1.8M. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months: 1.2M
Growth, 90 days vs prior 90: -18.9%
Conversion, latest week: 2.3%
Market size, estimated: $1.8Ma year
Peak month: December2.1× the quietest month
Top search term: milwaukee light428K searches a year

02 · Price

A sale here is worth $62.84.

Listings sell for $62.84 on average, from $8.96 to $230.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $62.84 that is $16K to $31K a year per listing.

Average price: $62.84inside the $15 to $100 sweet spot
Price range: $8.96–$230.97
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 250–500
Revenue per listing a year: $16K–$31K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #459 within Job Site Lighting. It carries 495 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 63%
Prime listings: 80%
Out of stock, average day: 3.2%
Average rank: #459in Job Site Lighting
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 495per listing
Listings tracked: 40

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 3Amazon's first-year sales bar
Average brand age: 34 months

Products