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Milwaukee Fish Tape

Fail

The top 5 brands take 100% of clicks, so Milwaukee Fish Tape is a Fail.

Flapen Score
26
26 / 100
Ranks 9,388 of 9,536 Tools & Home Improvement niches · −22 vs the category median of 48
Market size
$51K/yr28K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
75%top-5 click share · 3 brands · 69 sellers

Flapen Score

Milwaukee Fish Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, Milwaukee Fish Tape is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milwaukee Fish Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Milwaukee Fish Tape 28K times last year and spent an estimated $51K. All 3 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
1.7%
Market size, estimated
$51Ka year
Top search term
milwaukee fish tape20K searches a year

02 · Price

A sale here is worth $107.02.

Listings sell for $107.02 on average, from $16.74 to $362.49. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $107.02 that is $0 to $11K a year per listing.

Average price
$107.02above the $15 to $100 sweet spot
Price range
$16.74–$362.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #219 within Tools & Hardware. It carries 667 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
57%
Out of stock, average day
1.4%
Average rank
#219in Tools & Hardware
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
667per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Milwaukee Fish Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$15K$20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Milwaukee66%
  • KLEIN TOOLS20%
  • LJJJXXX13%

Demand

Milwaukee Fish Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Milwaukee Fish Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milwaukee fish tape20K/yr
  • fish tape milwaukee6K/yr
  • milwaukee fish tape electric m182K/yr

Reviews and returns

What reviews say buyers love and hate about Milwaukee Fish Tape

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Quality-Overall”
4.8%of orders come back
“Trash”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Milwaukee Fish Tape questions

Answered from the same tracked data.