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Milwaukee Digital Level

Fail

Shoppers spend only $77K a year here, so Milwaukee Digital Level is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$77K/yr27K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
65%top-5 click share · 11 brands · 79 sellers

Flapen Score

Milwaukee Digital Level against its category

The dotted line is the Tools & Home Improvement average. Past it, Milwaukee Digital Level is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milwaukee Digital Level market on Amazon at a glance

Shoppers on Amazon United States searched for Milwaukee Digital Level 27K times last year and spent an estimated $77K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
3.7%
Market size, estimated
$77Ka year
Top search term
milwaukee digital level10K searches a year

02 · Price

A sale here is worth $76.75.

Listings sell for $76.75 on average, from $19.21 to $299.47. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $76.75 that is $0 to $8K a year per listing.

Average price
$76.75inside the $15 to $100 sweet spot
Price range
$19.21–$299.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #275 within Measuring & Layout Tools. It carries 1,378 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
61%
Out of stock, average day
6.7%
Average rank
#275in Measuring & Layout Tools
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,378per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Milwaukee Digital Level products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

79

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

8%

  • Milwaukee37%
  • KLEIN TOOLS31%
  • LRYXYY12%
  • coobeast6%
  • Skil3%
  • XUNTOP3%
  • Open — no brand owns it (5 brands, 8%)

Search terms

Top Milwaukee Digital Level search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milwaukee digital level10K/yr
  • digital level milwaukee5K/yr
  • nivel digital milwaukee5K/yr
  • milwaukee angle finder4K/yr
  • milwaukee digital angle gauge3K/yr

Reviews and returns

What reviews say buyers love and hate about Milwaukee Digital Level

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Measurement/Reading Accuracy”
1.5%of orders come back
“don't feel it's accurate enough”
A buyer, on “Measurement/Reading Accuracy”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Milwaukee Digital Level questions

Answered from the same tracked data.