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Milwaukee 11 in 1 Screwdriver

Fail

The top 5 brands take 95% of clicks, so Milwaukee 11 in 1 Screwdriver is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$1.1M/yr649K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
62%top-5 click share · 9 brands · 221 sellers

Flapen Score

Milwaukee 11 in 1 Screwdriver against its category

The dotted line is the Tools & Home Improvement average. Past it, Milwaukee 11 in 1 Screwdriver is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milwaukee 11 in 1 Screwdriver market on Amazon at a glance

Shoppers on Amazon United States searched for Milwaukee 11 in 1 Screwdriver 649K times last year and spent an estimated $1.1M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
649K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
4.5%
Market size, estimated
$1.1Ma year
Peak month
January2.4× the quietest month
Top search term
milwaukee screwdriver154K searches a year

02 · Price

A sale here is worth $36.56.

Listings sell for $36.56 on average, from $9.55 to $148.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $36.56 that is $27K to $37K a year per listing.

Average price
$36.56inside the $15 to $100 sweet spot
Price range
$9.55–$148.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$27K–$37K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #179 within Screwdrivers & Nut Drivers. It carries 2,423 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
2.9%
Average rank
#179in Screwdrivers & Nut Drivers
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,423per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Milwaukee 11 in 1 Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$106K$211K$317K$423K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

221

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

3%

  • KLEIN TOOLS47%
  • Milwaukee42%
  • LABZU3%
  • WORKPRO2%
  • LRYXYY2%
  • Wiha1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Milwaukee 11 in 1 Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.4×

Search terms

Top Milwaukee 11 in 1 Screwdriver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milwaukee screwdriver154K/yr
  • milwaukee screwdriver set154K/yr
  • 11 in 1 screwdriver69K/yr
  • klein 11 in 1 screwdriver48K/yr
  • destornillador milwaukee31K/yr
  • desarmadores milwaukee24K/yr
  • 11-1 screwdriver15K/yr
  • 10 in 1 screwdriver17K/yr
  • klein 11 in 114K/yr
  • 11 in 112K/yr

Reviews and returns

What reviews say buyers love and hate about Milwaukee 11 in 1 Screwdriver

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“a lapse in quality control that I don't expect from Klein”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Milwaukee 11 in 1 Screwdriver questions

Answered from the same tracked data.