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Miffy Lamp

Fail

The top 5 brands take 100% of clicks, so Miffy Lamp is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$44K/yr144K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
77%top-5 click share · 4 brands · 7 sellers

Flapen Score

Miffy Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Miffy Lamp is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miffy Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Miffy Lamp 144K times last year and spent an estimated $44K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
0.7%
Market size, estimated
$44Ka year
Top search term
miffy lamp73K searches a year

02 · Price

A sale here is worth $45.34.

Listings sell for $45.34 on average, from $16.04 to $247.26. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $45.34 that is $0 to $5K a year per listing.

Average price
$45.34inside the $15 to $100 sweet spot
Price range
$16.04–$247.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #339 within Lamps & Shades. It carries 224 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
17.5%
Average rank
#339in Lamps & Shades
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
224per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Miffy Lamp products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$4K$9K$13K$18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • MIPOW53%
  • MoMA37%
  • Lenporl6%
  • Quipzora4%
  • Open — no brand owns it (0%)

Demand

Miffy Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.1× · 6 of 12 months tracked

Search terms

Top Miffy Lamp search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • miffy lamp73K/yr
  • miffy light23K/yr
  • miffy humidifier31K/yr
  • miffy night light14K/yr
  • miffy diffuser4K/yr

Reviews and returns

What reviews say buyers love and hate about Miffy Lamp

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Material Quality”
3.0%of orders come back
“The plastic is cheap-looking”
A buyer, on “Material Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Miffy Lamp questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data