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Mid Century Modern Light Fixture

Fail

Buyers convert on only 0.3% of searches, so Mid Century Modern Light Fixture is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$79K/yr291K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
19%top-5 click share · 76 brands · 82 sellers

Flapen Score

Mid Century Modern Light Fixture against its category

The dotted line is the Tools & Home Improvement average. Past it, Mid Century Modern Light Fixture is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mid Century Modern Light Fixture market on Amazon at a glance

Shoppers on Amazon United States searched for Mid Century Modern Light Fixture 291K times last year and spent an estimated $79K. The top 5 brands take 32% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
0.3%
Market size, estimated
$79Ka year
Peak month
January1.6× the quietest month
Top search term
mid century modern ceiling light39K searches a year

02 · Price

A sale here is worth $80.42.

Listings sell for $80.42 on average, from $22.35 to $248.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $80.42 that is $0 to $8K a year per listing.

Average price
$80.42inside the $15 to $100 sweet spot
Price range
$22.35–$248.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,071 within Ceiling Lights. It carries 236 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#1,071in Ceiling Lights
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
236per listing
Listings tracked
124

04 · Newcomers

Amazon counts 8 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
8Amazon's first-year sales bar
Average brand age
28 months

Products

Top Mid Century Modern Light Fixture products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

76 falling

Sellers

82

Top-5 brand share

32%

Top 20: 66%

Top-5 click share

19%

Top 20: 45%

Open market

68%

  • TeHenoo8%
  • HUAWIYA7%
  • Mazu house6%
  • Zobawlks4%
  • KCO4%
  • Qufute4%

Demand

Mid Century Modern Light Fixture search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Mid Century Modern Light Fixture search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mid century modern ceiling light39K/yr
  • mid century ceiling light38K/yr
  • mid century light fixture39K/yr
  • mid century modern pendant light28K/yr
  • mid century pendant light31K/yr
  • mcm light fixture24K/yr
  • mid century modern lighting20K/yr
  • retro chandelier12K/yr
  • mid century modern light10K/yr
  • mid century lighting11K/yr

Reviews and returns

What reviews say buyers love and hate about Mid Century Modern Light Fixture

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Size-Overall”
6.6%of orders come back
“It's small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mid Century Modern Light Fixture questions

Answered from the same tracked data.