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Mid Century Modern Lamp

Fail

Buyers convert on only 0.6% of searches, so Mid Century Modern Lamp is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$69K/yr206K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
33%top-5 click share · 35 brands · 49 sellers

Flapen Score

Mid Century Modern Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Mid Century Modern Lamp is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mid Century Modern Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Mid Century Modern Lamp 206K times last year and spent an estimated $69K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
0.6%
Market size, estimated
$69Ka year
Peak month
January3.7× the quietest month
Top search term
mid century table lamp75K searches a year

02 · Price

A sale here is worth $57.03.

Listings sell for $57.03 on average, from $20.43 to $123.77. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $57.03 that is $0 to $6K a year per listing.

Average price
$57.03inside the $15 to $100 sweet spot
Price range
$20.43–$123.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #1,005 within Lamps & Shades. It carries 534 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
90%
Out of stock, average day
7.8%
Average rank
#1,005in Lamps & Shades
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
534per listing
Listings tracked
50

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Mid Century Modern Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

49

Top-5 brand share

55%

Top 20: 88%

Top-5 click share

33%

Top 20: 74%

Open market

39%

  • EDISHINE18%
  • Glivpny12%
  • G-SAFAVA11%
  • Dawnwake8%
  • 360 Lighting7%
  • Anykonio6%

Demand

Mid Century Modern Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Mid Century Modern Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mid century table lamp75K/yr
  • mcm table lamp48K/yr
  • midcentury lamp22K/yr
  • table lamp mid century modern16K/yr
  • midcentury modern table lamp12K/yr
  • lamp mid century modern10K/yr
  • mid century table lamps8K/yr
  • scandinavian table lamp8K/yr
  • table lamp mid century7K/yr

Reviews and returns

What reviews say buyers love and hate about Mid Century Modern Lamp

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Size-Overall”
4.1%of orders come back
“it's too short”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mid Century Modern Lamp questions

Answered from the same tracked data.