mid autumn festival lantern
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible17.67avg incumbent reviews — the moat a new listing must climb
Growth
Great+73.5%90-day search growth — must beat 0% to launch
Avg price
Great$14.96avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$12.76–$18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, mid autumn festival lantern is a $3K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
mid autumn festival lantern market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $15K–$19K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,280
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 9.1%
- Avg brand age
- 34 months
- Avg seller age
- 245 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
8
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- Jianghehaihai32%
- Metany17%
- LIHAO16%
- CRAPAPFERT10%
- Kissvian10%
- AUOCATTAIL9%
- Open — no brand owns it (1 brand, 6%)
Demand
Weekly Amazon search volume, last 33 weeks — +73.5% search growth over the last 90 days.Top mid autumn festival lantern search terms
- mid autumn festival lantern16K/yr
- mid autumn festival decoration7K/yr
- mid autumn festival7K/yr
- moon festival lanterns5K/yr
Top mid autumn festival lantern products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10PCS Paper Lanterns Chinese New Year Spring Festival Lantern 6inches Variety Color with LED Lights Hanging Valentines Lanterns with Tassels Walking Sticks for Wedding Dinner Birthday Party Decor
Metany$18.833.8★39 rev
LIHAO 12pcs Chinese Paper Lanterns Multicolor
LIHAO$15.054.7★38 rev
Mid-Autumn Festival Rabbit Lantern 3 PCs DIY Portable Chinese Paper Lanterns Cute Bunny Ornament Hand-Held for Holiday Decor Mooncake Festival Party.
Jianghehaihai$15.334.5★7 rev
Cute Hanging Lantern for Mid-Autumn Festival 4PCs DIY Animals Hanging Lanterns Chinese Paper Lanterns Decoration for Hanfu Cosplay Costumes Holiday Decor
Jianghehaihai$13.433.3★3 rev
15Pack Chinese Japanese Hanging Paper Lanterns with LED Lights Colorful Asian Flower Bird Lanterns Festival Decoration for Chinese Middle Autumn Festival Oriental Party Wedding
CRAPAPFERT$16.564.1★16 rev
Newest
by launch date
Chinese New Year Lantern 2025 Festival DIY Craft Hand Held Fish Lanterns for Spring Festival Home Decoration Mid-Autumn Hanfu Cosplay
Kissvian$12.7617 rev
10PCS Paper Lanterns Chinese New Year Spring Festival Lantern 6inches Variety Color with LED Lights Hanging Valentines Lanterns with Tassels Walking Sticks for Wedding Dinner Birthday Party Decor
Metany$18.8339 rev
Cute Hanging Lantern for Mid-Autumn Festival 4PCs DIY Animals Hanging Lanterns Chinese Paper Lanterns Decoration for Hanfu Cosplay Costumes Holiday Decor
Jianghehaihai$13.433 rev
Mid-Autumn Festival Rabbit Lantern 3 PCs DIY Portable Chinese Paper Lanterns Cute Bunny Ornament Hand-Held for Holiday Decor Mooncake Festival Party.
Jianghehaihai$15.337 rev
3PCS Chinese Rabbit Paper Lanterns Chinese Bunny Paper Lanterns for Mid-Autumn Festival Artificial Lamps for Hanfu Cosplay Costume
Jianghehaihai$14.572 rev
Trending
90-day click momentum3PCS Chinese Rabbit Paper Lanterns Chinese Bunny Paper Lanterns for Mid-Autumn Festival Artificial Lamps for Hanfu Cosplay Costume
Jianghehaihai$14.575.0★
Cute Hanging Lantern for Mid-Autumn Festival 4PCs DIY Animals Hanging Lanterns Chinese Paper Lanterns Decoration for Hanfu Cosplay Costumes Holiday Decor
Jianghehaihai$13.433.3★
15Pack Chinese Japanese Hanging Paper Lanterns with LED Lights Colorful Asian Flower Bird Lanterns Festival Decoration for Chinese Middle Autumn Festival Oriental Party Wedding
CRAPAPFERT$16.564.1★
Chinese New Year Lantern 2025 Festival DIY Craft Hand Held Fish Lanterns for Spring Festival Home Decoration Mid-Autumn Hanfu Cosplay
Kissvian$12.764.4★
LIHAO 12pcs Chinese Paper Lanterns Multicolor
LIHAO$15.054.7★
What buyers say about mid autumn festival lantern
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality,”
“These lanterns are amazing”
“Otherwise great color and very cute”
“can still be a hanging decoration”
“easy to put together”
“The material the lantern is made of is really nice”
“Created the effect desired”
“Relax”
What buyers complain about
“Light only lived 1 day”
“Although challenging to assemble, once you understand it, its fun”
“poor directions”
“Garbage”
“too big for the space”
“She was s not accurate”
“These lanterns are not 6 as advertised”
Top return reasons
Common questions
- Is mid autumn festival lantern profitable to sell on Amazon United States?
- The niche generates $3K/yr across 9 tracked products. 90-day search growth is +73.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the mid autumn festival lantern niche?
- 7 brands and 8 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in mid autumn festival lantern?
- Top complaints mined from reviews: Durability, Assembly/Installation, Instructions/User Manual/Troubleshooting. The return rate is 4.4%.
- What does it cost to enter the mid autumn festival lantern niche?
- Listings span $12.76–$18.83; the average listing price is $14.96 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.