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Mid Autumn Festival Lantern

Fail

Shoppers spend only $3K a year here, so Mid Autumn Festival Lantern is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$3K/yr36K searches / yr
90-day growth
+73.5%search demand this quarter
Competition
69%top-5 click share · 7 brands · 8 sellers

Flapen Score

Mid Autumn Festival Lantern against its category

The dotted line is the Tools & Home Improvement average. Past it, Mid Autumn Festival Lantern is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mid Autumn Festival Lantern market on Amazon at a glance

Shoppers on Amazon United States searched for Mid Autumn Festival Lantern 36K times last year and spent an estimated $3K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +73.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+73.5%
Conversion, latest week
0.5%
Market size, estimated
$3Ka year
Top search term
mid autumn festival lantern16K searches a year

02 · Price

A sale here is worth $14.96.

Listings sell for $14.96 on average, from $12.76 to $18.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.96 that is $0 to $1K a year per listing.

Average price
$14.96under the $15 to $100 sweet spot
Price range
$12.76–$18.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,280 within Novelty Lighting. It carries 18 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#1,280in Novelty Lighting
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
18per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mid Autumn Festival Lantern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$145$289$434$579110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

8

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Jianghehaihai32%
  • Metany17%
  • LIHAO16%
  • CRAPAPFERT10%
  • Kissvian10%
  • AUOCATTAIL9%
  • Open — no brand owns it (1 brand, 6%)

Demand

Mid Autumn Festival Lantern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26Prime Day '26OctNovDecMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 81.4× · 8 of 12 months tracked

Search terms

Top Mid Autumn Festival Lantern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mid autumn festival lantern16K/yr
  • mid autumn festival decoration7K/yr
  • mid autumn festival7K/yr
  • moon festival lanterns5K/yr

Reviews and returns

What reviews say buyers love and hate about Mid Autumn Festival Lantern

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
4.4%of orders come back
“Light only lived 1 day”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mid Autumn Festival Lantern questions

Answered from the same tracked data.