Microcement
FailThe top 5 brands take 98% of clicks, so Microcement is a Fail.
- Flapen Score
- 34 / 100Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 4834
- Market size
- $61K/yr153K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 26 sellers
Flapen Score
Microcement against its category
The dotted line is the Tools & Home Improvement average. Past it, Microcement is stronger. Inside it, weaker.
Market
The Microcement market on Amazon at a glance
Shoppers on Amazon United States searched for Microcement 153K times last year and spent an estimated $61K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 34 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $61Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- microcement60K searches a year
02 · Price
A sale here is worth $74.95.
Listings sell for $74.95 on average, from $9.29 to $225.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $74.95 that is $7K to $19K a year per listing.
- Average price
- $74.95inside the $15 to $100 sweet spot
- Price range
- $9.29–$225.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$19K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #219 within Raw Building Materials. It carries 396 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 50%
- Out of stock, average day
- 8.9%
- Average rank
- #219in Raw Building Materials
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 396per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Microcement products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Surecrete MicroTek One Coat | White | 40 lb Bag | Microcement Overlay for Interior & Exterior Walls Bathrooms Fireplace Surrounds & Floors | Use with Pigment Packs for Custom Colors
- Price
- $100.11
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 2y ago

EPODEX Microcement Kit for Walls Concrete Overlay for Industrial Look & Microcement for Walls Indoors/Outdoors Durable Decorative Finish 39.6lbs (Approx. 75 sq ft for 2 Coats) Traffic White
- Price
- $225.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Meoded Paint & Plaster | Golmex Concrete Look Plaster | Lime/Cement Based Plaster for Interior and Exterior Walls | Concrete Finish
- Price
- $51.08
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4y ago

Surecrete MicroTek One Coat | Gray | 40 lb Bag | Microcement Overlay for Interior & Exterior Walls Bathrooms Fireplace Surrounds & Floors
- Price
- $100.45
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 2y ago

SureCrete SureTex Microcement Concrete Overlay | White | 45 lb | Interior & Exterior Floors Patios Pool Decks & Driveways
- Price
- $86.72
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2y ago
Trending
90-day click momentum
Surecrete MicroTek One Coat | White | 20 lb Pail | Microcement Overlay for Interior & Exterior Walls Bathrooms Fireplace Surrounds & Floors | Use with Pigment Packs for Custom Colors
- Price
- $75.77
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 1mo ago

JDiction ResinCrete Decor-Etch Stone Effect Microcement Kit Aggregate Inlaid & Acid-Etch Formula | High Hardness & Fast Curing | 5:1 Precision Mix for Real Stone Texture (1000g Powder+200g Liquid)
- Price
- $23.25
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 7mo ago

Violante Marmorino Rialto Matte Lime Plaster with Natural Mineral Texture | Authentic Italian Trowel-Applied Wall Finish Interior & Exterior Use Zero VOC - Tricorn Black (SW6258) 1kg
- Price
- $39.78
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 10mo ago

EPODEX Microcement Kit for Walls Concrete Overlay for Industrial Look & Microcement for Walls Indoors/Outdoors Durable Decorative Finish 39.6lbs (Approx. 75 sq ft for 2 Coats) Traffic White
- Price
- $225.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Surecrete MicroTek One Coat | Gray | 40 lb Bag | Microcement Overlay for Interior & Exterior Walls Bathrooms Fireplace Surrounds & Floors
- Price
- $100.45
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 2y ago
Newest
by launch date
Surecrete MicroTek One Coat | White | 20 lb Pail | Microcement Overlay for Interior & Exterior Walls Bathrooms Fireplace Surrounds & Floors | Use with Pigment Packs for Custom Colors
- Price
- $75.77
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 1mo ago

EPODEX Microcement Kit for Walls Concrete Overlay for Industrial Look & Microcement for Walls Indoors/Outdoors Durable Decorative Finish 39.6lbs (Approx. 75 sq ft for 2 Coats) Traffic White
- Price
- $225.50
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

JDiction ResinCrete Decor-Etch Stone Effect Microcement Kit Aggregate Inlaid & Acid-Etch Formula | High Hardness & Fast Curing | 5:1 Precision Mix for Real Stone Texture (1000g Powder+200g Liquid)
- Price
- $23.25
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 7mo ago

Violante Marmorino Rialto Matte Lime Plaster with Natural Mineral Texture | Authentic Italian Trowel-Applied Wall Finish Interior & Exterior Use Zero VOC - Tricorn Black (SW6258) 1kg
- Price
- $39.78
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 10mo ago

SureCrete SureTex Microcement Concrete Overlay | White | 45 lb | Interior & Exterior Floors Patios Pool Decks & Driveways
- Price
- $86.72
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
26
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Surecrete65%
- EPODEX18%
- Meoded Paint & Plaster9%
- Violante3%
- JDiction3%
- SIKA2%
Demand
Microcement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.3×
Search terms
Top Microcement search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microcement60K/yr
- micro cement43K/yr
- microcement kit18K/yr
- surecrete7K/yr
- epodex microcement7K/yr
- micro cement for walls6K/yr
- microcement kit bathroom8K/yr
- micro concrete5K/yr
Reviews and returns
What reviews say buyers love and hate about Microcement
We read the reviews and the return reasons for every product selling here.
“Not working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microcement questions
Answered from the same tracked data.









