Is Metric Tape Measure profitable to sell on Amazon United States?

Flapen scores Metric Tape Measure 58 out of 100 on Amazon United States, a Maybe. Shoppers spend $476K a year across 40 tracked products. Amazon counts 3 of the 4 products launched in the last year as successful launches. Search demand grew -4.0% in the last 90 days.

How competitive is the Metric Tape Measure niche on Amazon United States?

23 brands and 170 sellers compete in Metric Tape Measure on Amazon United States. The top 5 Metric Tape Measure products take 41% of clicks, and the top 5 brands take 65%.

What do buyers complain about in Metric Tape Measure?

Metric Tape Measure buyers on Amazon United States complain most about Durability, Measurement/Reading Accuracy, and Quality-Overall. Returns run at 0.8% of orders.

When does demand for Metric Tape Measure peak?

Search demand for Metric Tape Measure on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Metric Tape Measure niche?

Metric Tape Measure sells for $18.17 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.92 to $73.29. The average product has 4,531 reviews, the count a new listing must catch up to.

Metric Tape Measure

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -4.0% this quarter, so Metric Tape Measure is a Maybe.

Filters No Dominant Brand

Flapen Score: 58
58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size: $476K/yr423K searches / yr
90-day growth: -4.0%search demand this quarter
Competition: 41%top-5 click share · 23 brands · 170 sellers

Flapen Score

Metric Tape Measure against its category

The dotted line is the Tools & Home Improvement average. Past it, Metric Tape Measure is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Metric Tape Measure market on Amazon at a glance

Shoppers on Amazon United States searched for Metric Tape Measure 423K times last year and spent an estimated $476K. The top 5 brands take 65% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $476K a year.

Searches, last 12 months: 423K
Growth, 90 days vs prior 90: -4.0%
Conversion, latest week: 6.2%
Market size, estimated: $476Ka year
Peak month: February1.2× the quietest month
Top search term: metric tape measure225K searches a year

02 · Price

A sale here is worth $18.17.

Listings sell for $18.17 on average, from $3.92 to $73.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $18.17 that is $9K to $14K a year per listing.

Average price: $18.17inside the $15 to $100 sweet spot
Price range: $3.92–$73.29
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 30K–40K
Units per listing a year: 500–750
Revenue per listing a year: $9K–$14K
Returns: 0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #126 within Measuring & Layout Tools. It carries 4,531 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 100%
Out of stock, average day: 6.2%
Average rank: #126in Measuring & Layout Tools
Average rating: 4.62 starsAmazon United States average 4.42 stars
Average reviews: 4,531per listing
Listings tracked: 40

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 3Amazon's first-year sales bar
Average brand age: 47 months

Products