Metric Ruler

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

204K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

8.9%

Market size, estimated

$153Ka year

Peak month

August2.4× the quietest month

Top search term

metric ruler62K searches a year

Listings sell for $8.34 on average, from $2.08 to $24.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.34 that is $4K to $6K a year per listing.

Average price

$8.34under the $15 to $100 sweet spot

Price range

$2.08–$24.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Measuring & Layout Tools. It carries 1,883 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#52in Measuring & Layout Tools

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,883per listing

Listings tracked

29

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months