Is metric drill bit set profitable to sell on Amazon United States?

The niche generates $344K/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (61/100).

How competitive is the metric drill bit set niche?

22 brands and 57 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in metric drill bit set?

Top complaints mined from reviews: Quality-Overall, Durability, Precision Of Cut. The return rate is 1.3%.

When does demand for metric drill bit set peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the metric drill bit set niche?

Listings span $5.57–$124.51; the average listing price is $31.57 (sweet spot $15–$100). The average incumbent carries 3,030 reviews — the moat a new listing must climb.

metric drill bit set

Worth a look

Shows a sweet-spot price point ($31.57 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$31.57

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.57–$124.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$344K

$344K/yr · 170K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,030.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, metric drill bit set is a $344K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

metric drill bit set market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $316K–$395K; units × avg price
Conversion rate: 6.4%
Avg BSR: #220
Page quality: 0%
Prime: 94%
Sponsored: 83%
Out of stock: 1.0%
Avg brand age: 50 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

42%

Top 20: 85%

Open market

36%

MACXCOIP15%
HYMNORQ12%
LingGan12%
WildBossy9%
NewShark9%
COPOUIXR8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top metric drill bit set search terms

metric drill bit set104K/yr -7.3%5.8% conv.
metric drill bits32K/yr +2.5%6.5% conv.
mm drill bit set9K/yr -6.3%7.1% conv.
metric drill bit set for metal7K/yr +7.7%4.8% conv.
drill bit set metric7K/yr +1.6%5.6% conv.
metric drill bit6K/yr +1.5%5.5% conv.
metric drill set5K/yr +23.0%4.3% conv.

All search terms

Top metric drill bit set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Metric Cobalt Drill Bits Set 1.5-6.5mm 13PCS M35 high speed steel high hardness straight shank drill mechanical or hand drill for drilling suitable for stainless steel iron copper and aluminum.

LingGan$9.264.5★1,368 rev

M35 5% Cobalt Metric Drill Bits Set (1mm-10mm/19pcs) Straight Shank Jobber Drill Bits Metal HSS Twist Drill Bits for Stainless Steel Hard Metal and Cast Iron

WildBossy$26.324.4★665 rev

Hymnorq 15-Piece M35 Cobalt Drill Bit Set Metric 1.5-10mm for Hard Metal

HYMNORQ$21.994.4★2,545 rev

MACXCOIP Metric 13Pcs M35 Cobalt Drill Bit Set 1.5mm-6.5mm HSS Cobalt Jobber Drill Bits for Hardened Metals Stainless Steel Cast Iron and Wooden Plastics with Plastic Index Storage Box

MACXCOIP$8.844.6★448 rev

NewShark M35 HSS 5% Cobalt Metric Drill Bits Set (1mm-10mm/19pcs) Jobber Length Twist Drill Bit Set for Hard Metal Stainless Steel with Storage Case (Metric)

NewShark$19.424.3★76 rev

Newest

by launch date

25Pcs Metric Drill Bit Set HSS Brad Point Drill Bit Set 1-13mm (0.5mm Step) Brad Point Drill Bits for Woodworking Wood Drill Bits for Hardwood Softwood with Storage Case

avtctek$36.703 rev

4mo ago

M35 Cobalt 5% Metric Drill Bit Set 19Pcs 1mm-10mm Twist Drill Bits for Metal and Hardened Steel with Index Storage Box

Sinyeenglon$31.5836 rev

9mo ago

Cobalt Drill Bit Set - 29Pcs M35 High Speed Steel Twist Drill Bits for Hardened Metals Stainless Steel Cast Iron and Wooden Plastics with Metal Index Storage Box 1/16-1/2

SEDIANAS$56.0692 rev

11mo ago

MACXCOIP Brad Point Wood Drill Bit Set 12Pcs Metric Drill Bit Set with Double Flutes Design for Carpenter Woodworking and All Types of Wood (3mm - 12mm)

MACXCOIP$23.02356 rev

2y ago

Metric Cobalt Drill Bits Set 1.5-6.5mm 13PCS M35 high speed steel high hardness straight shank drill mechanical or hand drill for drilling suitable for stainless steel iron copper and aluminum.

LingGan$9.261,368 rev

2y ago

What buyers say about metric drill bit set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent product”

Value For Money19%

“Excellent value”

Advertised Vs Actual Product8%

“Exactly what was advertised”

Sharpness8%

“They are razor sharp”

Precision Of Cut7%

“The stepped cutting edge is a nice feature”

Durability4%

“very durable”

Ease Of Use3%

“Easy to change out”

Correct Contents3%

“21 pieces for a nice set”

Size-Overall3%

“The variety of sizes is nice”

Strength2%

“Super sturdy”

What buyers complain about

Quality-Overall33%

“Bad quality”

Durability24%

“Cheap broke the first use”

Precision Of Cut5%

“Do not cut through hardened steel”

Strength5%

“Not strong”

Value For Money3%

“for the price its a small inconvenience”

Sharpness3%

“Don't stay sharp super long”

Material Quality3%

“Didn't even make it through the thin material”

Advertised Vs Actual Product3%

“Also the sizes were wrong”

Measurement/Reading Accuracy3%

“Worst procuct metric only”

Functionality-Overall2%

“If put a little more force they brake”

Top return reasons

Size-Overall20%

Defective Material/Parts20%

Compatibility-Overall18%

Value For Money8%

Durability6%

Advertised Vs Actual Product6%

Functionality-Overall5%

Quality-Overall3%

Sharpness2%

Material Quality2%

Common questions

Is metric drill bit set profitable to sell on Amazon United States?: The niche generates $344K/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (61/100).
How competitive is the metric drill bit set niche?: 22 brands and 57 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in metric drill bit set?: Top complaints mined from reviews: Quality-Overall, Durability, Precision Of Cut. The return rate is 1.3%.
When does demand for metric drill bit set peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the metric drill bit set niche?: Listings span $5.57–$124.51; the average listing price is $31.57 (sweet spot $15–$100). The average incumbent carries 3,030 reviews — the moat a new listing must climb.