meter stick
Worth a lookShows low returns (1.1%), but soft demand (-18.0% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.22avg listing price — sweet spot $15–$100
Review moat
Great380.53avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.63–$40.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad$89K$89K/yr · 71K searches
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, meter stick is a $89K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
meter stick market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $96K–$115K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #1,107
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 74%
- Out of stock
- 7.4%
- Avg brand age
- 67 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
55
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
29%
- Westcott33%
- fisima10%
- LEARNING ADVANTAGE9%
- Oli's Toy Factory7%
- gisgfim6%
- Carolina6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Top meter stick search terms
- meter stick64K/yr
- meter ruler4K/yr
- 1 meter ruler3K/yr
Top meter stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westcott Wood Yardstick 36
Westcott$8.524.6★1,078 rev
Prettyia Large Stainless Steel Ruler Meter Stick Straight Edge 40inch
fisima$19.564.2★263 rev
Learning Advantage Folding Meter Stick
LEARNING ADVANTAGE$6.864.1★256 rev
Westcott Aluminum Yard/Meter Stick 39-Inch/100cm Silver Model: YMS-1
Westcott$19.044.5★234 rev
Folding Meter Stick - Measure in Inches Centimeters Millimeters and Meters 36 inch Ruler for Teaching Measurement Great Classroom Sticks for STEM Learning Advantage Folding Measuring Stick
Oli's Toy Factory$8.804.4★129 rev
Newest
by launch date
WUWEOT 10 Pack 36 Inches Yard Stick Ruler Natural Wood Double Sided Meter Stick Ruler Bulk Heavy Duty Wooden Yardstick with Hang Hole Metal Tips for School Classroom Home Office Kids Measuring
WUWEOT$28.059 rev
gisgfim 12 Pack 39 Inches Wood Double Sided Meter Stick Yard Stick Wood Economy Meterstick Wooden Ruler 100 Centimeters Measuring Yardstick Bulk School Classroom Home Office Kid Measuring Tailor Craft
gisgfim$29.7137 rev
EAI Education Wooden Meter Stick: Plain Edge
EAI Education$6.633 rev
Fulmoon 12 Pieces 39 Meter Stick Yard Stick Wood Double Sided Thick Ruler Yardsticks Bulk for School Classroom Home Office Kids Measuring Meterstick
Fulmoon$36.2056 rev
Prettyia Large Stainless Steel Ruler Meter Stick Straight Edge 40inch
fisima$19.56263 rev
Trending
90-day click momentumWestcott Wood Yardstick 36
Westcott$8.524.6★
Westcott Aluminum Yard/Meter Stick 39-Inch/100cm Silver Model: YMS-1
Westcott$19.044.5★
Meterstick Metal Ends
Carolina$7.595.0★
WUWEOT 10 Pack 36 Inches Yard Stick Ruler Natural Wood Double Sided Meter Stick Ruler Bulk Heavy Duty Wooden Yardstick with Hang Hole Metal Tips for School Classroom Home Office Kids Measuring
WUWEOT$28.054.4★
gisgfim 12 Pack 39 Inches Wood Double Sided Meter Stick Yard Stick Wood Economy Meterstick Wooden Ruler 100 Centimeters Measuring Yardstick Bulk School Classroom Home Office Kid Measuring Tailor Craft
gisgfim$29.714.0★
What buyers say about meter stick
What buyers praise and complain about, mined from review topics.What buyers love
“It's exactly as described”
“User-friendly”
“Overall, a reliable and useful tool to have around”
“The stainless steel construction feels sturdy”
“It's convenient for storage purposes”
“Fair Price, Yardstick was as Described”
“Very durable”
“Straight & lightweight”
“Very good and useful folding ruler”
“The measurement markings are clear, accurate, and easy to read”
What buyers complain about
“Breaks easily”
“Very flimsy”
“However, it doesn't number the centimeters and doesn't number the last inch or millimeter on the stick”
“It was a pain to use”
“Not cut properly so measurements are off”
“Does not extend to 36 Stiff”
“Too flexible”
“Feels cheap”
“The wood is very thin”
“Needs instructions”
Top return reasons
Common questions
- Is meter stick profitable to sell on Amazon United States?
- The niche generates $89K/yr across 19 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the meter stick niche?
- 17 brands and 55 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in meter stick?
- Top complaints mined from reviews: Durability, Strength, Measurement/Reading Accuracy. The return rate is 1.1%.
- When does demand for meter stick peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.1× the quietest.
- What does it cost to enter the meter stick niche?
- Listings span $6.63–$40.99; the average listing price is $19.22 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.