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Metatarsal Guard

Fail

The top 5 brands take 96% of clicks, so Metatarsal Guard is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$119K/yr58K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
68%top-5 click share · 7 brands · 16 sellers

Flapen Score

Metatarsal Guard against its category

The dotted line is the Tools & Home Improvement average. Past it, Metatarsal Guard is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metatarsal Guard market on Amazon at a glance

Shoppers on Amazon United States searched for Metatarsal Guard 58K times last year and spent an estimated $119K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
4.7%
Market size, estimated
$119Ka year
Peak month
March1.4× the quietest month
Top search term
metatarsal guard32K searches a year

02 · Price

A sale here is worth $44.15.

Listings sell for $44.15 on average, from $9.74 to $163.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $44.15 that is $11K to $22K a year per listing.

Average price
$44.15inside the $15 to $100 sweet spot
Price range
$9.74–$163.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Safety Footwear. It carries 321 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#232in Safety Footwear
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
321per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Metatarsal Guard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$36K$48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

16

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • Steel-Flex40%
  • QWORK25%
  • St !GIANTMAN23%
  • HANOZGU4%
  • Volcom3%
  • HexArmor2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Metatarsal Guard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Metatarsal Guard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metatarsal guard32K/yr
  • metatarsal guards for work boots10K/yr
  • met guard6K/yr
  • metatarsal guards7K/yr
  • metguard4K/yr

Reviews and returns

What reviews say buyers love and hate about Metatarsal Guard

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.4%of orders come back
“fit is not suitable for heavy use in a real work environment”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Metatarsal Guard questions

Answered from the same tracked data.