metal yard stick
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.81avg listing price — sweet spot $15–$100
Review moat
Great458.85avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.07–$35.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, metal yard stick is a $78K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
metal yard stick market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $56K–$75K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #603
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 73%
- Out of stock
- 10.7%
- Avg brand age
- 81 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
83
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
62%
Top 20: 94%
Open market
17%
- Westcott29%
- Pacific Arc23%
- fisima14%
- Breman Precision10%
- MAYES5%
- Johnson3%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top metal yard stick search terms
- metal yard stick16K/yr
- metal yard stick 36 inch14K/yr
- metal yardstick9K/yr
- 36 inch ruler7K/yr
- metal yardstick 36 inch3K/yr
- aluminum yard stick 36 inch3K/yr
- 36 ruler3K/yr
- metal meter stick3K/yr
Top metal yard stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westcott Aluminum Yard/Meter Stick 39-Inch/100cm Silver Model: YMS-1
Westcott$19.044.5★234 rev
Prettyia Large Stainless Steel Ruler Meter Stick Straight Edge 40inch
fisima$19.564.2★263 rev
Pacific Arc Stainless Steel 36 Inch Metal Ruler Non-Slip Cork Back with Inch and Metric Graduations
Pacific Arc$20.564.6★983 rev
WA Portman Metal Ruler 36 Metric Edge Corkback Stainless Steel Ruler
Breman Precision$21.744.5★2,438 rev
Westcott Wood Yardstick 36
Westcott$8.524.6★1,078 rev
Newest
by launch date
Lgsixe Blue Ridge Metal Yard Stick (BR9246U)
Lgsixe$17.290 rev
36 in. Aluminum Yardstick
212 Main$20.231 rev
Yard Stick 3PCS Ruler Metal Meter Stick Machinist Tools for Kids Measuring Tools for Drawing and Precision Work Stainless Steel Ruler
Angoily$8.297 rev
Prettyia Large Stainless Steel Ruler Meter Stick Straight Edge 40inch
fisima$19.56263 rev
Lothee 6 Pieces Bulk Metal Yard Stick Large Stainless Steel Ruler Rule Measure Straight Edge 1 Metre Meter 40 Inch / 100 cm School Classroom Measuring Tool for Student Teacher Woodworking
Lothee$21.6745 rev
Trending
90-day click momentumLgsixe Blue Ridge Metal Yard Stick (BR9246U)
Lgsixe$17.290.0★
Westcott Aluminum Yard/Meter Stick 39-Inch/100cm Silver Model: YMS-1
Westcott$19.044.5★
Westcott Wood Yardstick 36
Westcott$8.524.6★
Stainless Steel 24 Inch Metal Ruler Non-Slip Rubber Back with Inch and Metric Graduations
Pacific Arc$19.274.6★
Pacific Arc Stainless Steel Ruler with 32nd and 64th Graduations 36 Inches Rubber Backed
Pacific Arc$21.264.1★
What buyers say about metal yard stick
What buyers praise and complain about, mined from review topics.What buyers love
“Quality and straight”
“Very handy for everyday use”
“Heavy duty”
“Like it”
“durable”
“The stainless steel material feels high quality, durable, rust-resistant, and built to last”
“Worked great all measurements are proper”
“I like a yardstick that is thicker and rigid”
“Its a nice yard stick”
“The material is non slip”
What buyers complain about
“Flimsy Ruler”
“Inaccurate measurements on the inch scale”
“Quality Control missed on this one”
“I had to glue it back on which was annoying”
“I wish it was little heavier for sturdynesss”
“as it is simply not straight”
“Not cut properly so measurements are off”
“Misleading”
“This new Westcott is not heavy gauge steel—it flexes when handled”
Top return reasons
Common questions
- Is metal yard stick profitable to sell on Amazon United States?
- The niche generates $78K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the metal yard stick niche?
- 16 brands and 83 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in metal yard stick?
- Top complaints mined from reviews: Strength, Measurement/Reading Accuracy, Quality-Overall. The return rate is 1.1%.
- When does demand for metal yard stick peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the metal yard stick niche?
- Listings span $4.07–$35.45; the average listing price is $18.81 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.