Metal Ruler 6 Inch

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

10.8%

Market size, estimated

$92Ka year

Peak month

January1.5× the quietest month

Top search term

small metal ruler18K searches a year

Listings sell for $8.20 on average, from $3.21 to $14.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $8.20 that is $2K to $4K a year per listing.

Average price

$8.20under the $15 to $100 sweet spot

Price range

$3.21–$14.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.5%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #97 within Measuring & Layout Tools. It carries 1,125 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#97in Measuring & Layout Tools

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

1,125per listing

Listings tracked

31

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

56 months