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Metal Ruler 24 Inch

Fail

Shoppers spend only $44K a year here, so Metal Ruler 24 Inch is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$44K/yr43K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
62%top-5 click share · 16 brands · 26 sellers

Flapen Score

Metal Ruler 24 Inch against its category

The dotted line is the Tools & Home Improvement average. Past it, Metal Ruler 24 Inch is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Ruler 24 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Ruler 24 Inch 43K times last year and spent an estimated $44K. The top 5 brands take 76% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
7.0%
Market size, estimated
$44Ka year
Peak month
September1.5× the quietest month
Top search term
24 inch ruler13K searches a year

02 · Price

A sale here is worth $14.60.

Listings sell for $14.60 on average, from $4.07 to $23.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.60 that is $1K to $4K a year per listing.

Average price
$14.60under the $15 to $100 sweet spot
Price range
$4.07–$23.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #846 within Measuring & Layout Tools. It carries 669 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
1.4%
Average rank
#846in Measuring & Layout Tools
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
669per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Metal Ruler 24 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

20%

  • Pacific Arc32%
  • Westcott17%
  • SINGER13%
  • School Specialty11%
  • ALVIN4%
  • kobeIeen4%

Demand

Metal Ruler 24 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Metal Ruler 24 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 24 inch ruler13K/yr
  • metal ruler 24 inch10K/yr
  • 24 ruler6K/yr
  • metal ruler 24+ inch4K/yr
  • ruler 24 inch4K/yr
  • 24 inch metal ruler4K/yr
  • 24 metal ruler3K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Ruler 24 Inch

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Strength”
1.2%of orders come back
“A bit flimsy”
A buyer, on “Strength”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Metal Ruler 24 Inch questions

Answered from the same tracked data.