Metal Ruler 24 Inch
FailShoppers spend only $44K a year here, so Metal Ruler 24 Inch is a Fail.
- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $44K/yr43K searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 26 sellers
Flapen Score
Metal Ruler 24 Inch against its category
The dotted line is the Tools & Home Improvement average. Past it, Metal Ruler 24 Inch is stronger. Inside it, weaker.
Market
The Metal Ruler 24 Inch market on Amazon at a glance
Shoppers on Amazon United States searched for Metal Ruler 24 Inch 43K times last year and spent an estimated $44K. The top 5 brands take 76% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $44Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- 24 inch ruler13K searches a year
02 · Price
A sale here is worth $14.60.
Listings sell for $14.60 on average, from $4.07 to $23.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.60 that is $1K to $4K a year per listing.
- Average price
- $14.60under the $15 to $100 sweet spot
- Price range
- $4.07–$23.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #846 within Measuring & Layout Tools. It carries 669 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 90%
- Out of stock, average day
- 1.4%
- Average rank
- #846in Measuring & Layout Tools
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 669per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Metal Ruler 24 Inch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Westcott Stainless Steel Ruler Zero-Center Scale with Non-Slip Cork Backing Back-to-School School Supplies Classroom Supplies 24-Inch
- Price
- $14.76
- Rating
- 4.6/5
- Reviews
- 664
- Age
- 10y ago

24 Stainless Steel Ruler with Non-Skid Cork Backing: 32 & 64 divisions per inch
- Price
- $17.48
- Rating
- 4.6/5
- Reviews
- 444
- Age
- 9y ago

SINGER 24-Inch Folding Ruler with Precision Marking & Grid Lines for Sewing Quilting Crafting & Patternmaking - Clear Metric Ruler - Zero-Centering 15 Increment Quick Angle Ruler Folds to 12
- Price
- $8.34
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 2y ago

Mayes Hard Aluminum Ruler 24 x 1-1/4 Inches
- Price
- $7.10
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 11y ago

Stainless Steel 24 Inch Metal Ruler Non-Slip Rubber Back with Inch and Metric Graduations
- Price
- $19.27
- Rating
- 4.6/5
- Reviews
- 565
- Age
- 9y ago
Trending
90-day click momentum
PEC Tools 6/150mm Metal Ruler Flexible 3R Graduation High Precision
- Price
- $10.19
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago

kobeIeen Practical 24 Inch/60CM Metal Ruler with Inch and for Cm Graduations Stainless Steel for Engineers Drafters Desig
- Price
- $5.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

SINGER 24-Inch Folding Ruler with Precision Marking & Grid Lines for Sewing Quilting Crafting & Patternmaking - Clear Metric Ruler - Zero-Centering 15 Increment Quick Angle Ruler Folds to 12
- Price
- $8.34
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 2y ago

Mayes Hard Aluminum Ruler 24 x 1-1/4 Inches
- Price
- $7.10
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 11y ago

Pacific Arc Stainless Steel Ruler with Inch and Pica Measurements 24 Inches Cork Backed
- Price
- $14.98
- Rating
- 4.7/5
- Reviews
- 222
- Age
- 5y ago
Newest
by launch date
EINCORN Wooden Ruler 12Inch 24Inch Double-Sided Scale Rulers Wood Measuring Ruler Inches Centimeter Metric Ruler for Students
- Price
- $6.74
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

PEC Tools 6/150mm Metal Ruler Flexible 3R Graduation High Precision
- Price
- $10.19
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago

kobeIeen Practical 24 Inch/60CM Metal Ruler with Inch and for Cm Graduations Stainless Steel for Engineers Drafters Desig
- Price
- $5.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

SINGER 24-Inch Folding Ruler with Precision Marking & Grid Lines for Sewing Quilting Crafting & Patternmaking - Clear Metric Ruler - Zero-Centering 15 Increment Quick Angle Ruler Folds to 12
- Price
- $8.34
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 2y ago

WEN 24-Inch Measuring Ruler with Hook Stop (ME824R)
- Price
- $20.73
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
26
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
20%
- Pacific Arc32%
- Westcott17%
- SINGER13%
- School Specialty11%
- ALVIN4%
- kobeIeen4%
Demand
Metal Ruler 24 Inch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Metal Ruler 24 Inch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 24 inch ruler13K/yr
- metal ruler 24 inch10K/yr
- 24 ruler6K/yr
- metal ruler 24+ inch4K/yr
- ruler 24 inch4K/yr
- 24 inch metal ruler4K/yr
- 24 metal ruler3K/yr
Reviews and returns
What reviews say buyers love and hate about Metal Ruler 24 Inch
We read the reviews and the return reasons for every product selling here.
“A bit flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Metal Ruler 24 Inch questions
Answered from the same tracked data.









