Metal Ruler

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.

Searches, last 12 months

468K

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

9.8%

Market size, estimated

$373Ka year

Peak month

August1.3× the quietest month

Top search term

metal ruler225K searches a year

Listings sell for $8.16 on average, from $2.08 to $19.95. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $8.16 that is $8K to $10K a year per listing.

Average price

$8.16under the $15 to $100 sweet spot

Price range

$2.08–$19.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$8K–$10K

Returns

0.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #44 within Measuring & Layout Tools. It carries 2,189 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

97%

Out of stock, average day

1.0%

Average rank

#44in Measuring & Layout Tools

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,189per listing

Listings tracked

36

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

55 months