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Metal Hole Punch

Fail

Demand is soft, at -0.3% this quarter, so Metal Hole Punch is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$145K/yr138K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
58%top-5 click share · 23 brands · 73 sellers

Flapen Score

Metal Hole Punch against its category

The dotted line is the Tools & Home Improvement average. Past it, Metal Hole Punch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Hole Punch market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Hole Punch 138K times last year and spent an estimated $145K. The top 5 brands take 61% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
2.3%
Market size, estimated
$145Ka year
Peak month
May1.2× the quietest month
Top search term
metal hole punch61K searches a year

02 · Price

A sale here is worth $46.17.

Listings sell for $46.17 on average, from $6.98 to $203.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $46.17 that is $5K to $12K a year per listing.

Average price
$46.17inside the $15 to $100 sweet spot
Price range
$6.98–$203.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #167 within Punches. It carries 1,221 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
3.9%
Average rank
#167in Punches
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,221per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Metal Hole Punch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$29K$44K$58K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

73

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

58%

Top 20: 93%

Open market

34%

  • PANSHIYON23%
  • NEIKO20%
  • SPEEDWOX8%
  • WINMAX TOOLS AUTOMOTIVE5%
  • WINTOOLS5%
  • Capri Tools4%

Demand

Metal Hole Punch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Metal Hole Punch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal hole punch61K/yr
  • sheet metal hole punch21K/yr
  • hole punch for metal12K/yr
  • metal hole punch tool12K/yr
  • metal hole puncher7K/yr
  • sheet metal punch7K/yr
  • perforadora de metal5K/yr
  • hole puncher for metal3K/yr
  • tin punch3K/yr
  • hole punch metal3K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Hole Punch

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Garbage poor quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Metal Hole Punch questions

Answered from the same tracked data.