metal box
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.89avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.62–$141.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay2,011.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$100K$100K/yr · 367K searches
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, metal box is a $100K/yr Amazon United States market (367K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
metal box market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $108K–$144K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #264
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 90%
- Out of stock
- 4.2%
- Avg brand age
- 41 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
34 falling
Sellers
121
Top-5 brand share
50%
Top 20: 86%
Top-5 click share
41%
Top 20: 75%
Open market
46%
- YSKMLOLP16%
- Stalwart13%
- VEVOR12%
- KYODOLED5%
- Trusco4%
- peastorm4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top metal box search terms
- metal box165K/yr
- metal storage box115K/yr
- metal tackle box26K/yr
- steel storage box11K/yr
- vintage tool box9K/yr
- stainless steel tool box11K/yr
- metal organizer box7K/yr
- tackle box metal4K/yr
- red toolbox5K/yr
- metal tool box with handle5K/yr
Top metal box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YSKMLOLP Ammo Can&Ammo case Storage Box metal ammo box Fireproof/Waterproof/Airtight/Used for Storage 30 & 50 Cal ammunition (Black with square lock 330 * 185 * 228mm)
YSKMLOLP$40.444.7★50 rev
Lock Box with Folding Handle - Durable Metal Storage Chest with Stackable Design to Secure Valuables Cash Jewelry and Weapons by Stalwart (Silver)
Stalwart$15.104.1★2,726 rev
VEVOR Heavy Duty Aluminum Truck Bed Tool Box Diamond Plate Tool Box with Side Handle and Lock Keys Storage Tool Box Chest Box Organizer for Pickup Truck Bed RV Trailer 30x13x9.6 Silver
VEVOR$81.184.2★865 rev
Peastorm Small Steel Metal Tool Box Lockable Storage Box for Storing Valuable Items Office Documents Garage Tools (12 Black)
peastorm$31.414.7★63 rev
VEVOR Metal Tool Box 14-inch 2-Tier 3-Tray Portable Folding Tool Chest Organizer with Handle & Lock Hole Powder Coated Steel Cantilever Toolbox for Household Factory Warehouse Repair Shop Red
VEVOR$32.554.4★174 rev
Newest
by launch dateYSKMLOLP Ammo Can&Ammo case Storage Box metal ammo box Fireproof/Waterproof/Airtight/Used for Storage 30 & 50 Cal ammunition (Black with square lock 330 * 185 * 228mm)
YSKMLOLP$40.4450 rev
15 Inch Metal Tool Box with Lock - Portable Heavy Duty Workshop Tool Storage Case with Handle Locking Hardware Organizer Box for Tools Screws & Parts (Green)
NEMTMCUA$24.9640 rev
Tosnail Metal Tool Box 14 Portable Empty Toolbox with Handle Latch Closure and Removable Divided Storage Tray Heavy Duty Craftsman Tools Organizer Black
Tosnail$27.8314 rev
VEVOR Metal Tool Box 14-inch 2-Tier 3-Tray Portable Folding Tool Chest Organizer with Handle & Lock Hole Powder Coated Steel Cantilever Toolbox for Household Factory Warehouse Repair Shop Red
VEVOR$32.55174 rev
Amazon Basics Metal Tool Box with Drawers Storage and Organization Tool Chest Powder Coat Finish 18.1 x 8.7 x 9.5 in Turquoise
Amazon Basics$39.32791 rev
Trending
90-day click momentumYSKMLOLP Ammo Can&Ammo case Storage Box metal ammo box Fireproof/Waterproof/Airtight/Used for Storage 30 & 50 Cal ammunition (Black with square lock 330 * 185 * 228mm)
YSKMLOLP$40.444.7★
16 Large Tool Box Organizer Portable Metal Toolbox Locking Tool Box Fishing Tackle Box Metal Took box Organizer for Household Warehouse Tools Storage
Mcvomv$46.104.7★
uxcell Metal Tin Box 4.92 x 3.54 x 1.89 Rectangular Empty Tinplate Containers with Lids Silver Tone for Home Organizer Candles Gifts Car Keys Crafts Storage
uxcell$8.624.2★
DOITOOL Tool Storage Case Portable Tool Storage Box Iron Toolbox Small Tool Box with Metallic Clutch Repairing Tool Organizer for Home Car Tools Nails Pins Portable Tool Case - 7.8 x 4.9 x 3 inch
DOITOOL$20.444.4★
AQUARIUS DIY Large Fun Box - Do It Yourself Style - Easy to Decorate - Sturdy Tin Storage Box with Plastic Handle & Embossed Front Cover
AQUARIUS$18.954.4★
What buyers say about metal box
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect size”
“The box is sturdy”
“Price was also very reasonable for the quality”
“Good deal”
“Great for storage”
“Does the job”
“durable, spacious, and worth it if you want something that will last”
“The colors are also cute”
“Easy to use”
“sturdy design”
What buyers complain about
“its not going to fit in here”
“Low quality”
“Flimsy”
“Lock did not work”
“This is NOT one of those cheap cans”
“The lock is hard to open with the key”
“it is fairly thin metal”
“will almost certainly be the first part to break”
“The material feels a little cheap”
“Its quite heavy for a woman”
Top return reasons
Common questions
- Is metal box profitable to sell on Amazon United States?
- The niche generates $100K/yr across 42 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the metal box niche?
- 34 brands and 121 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in metal box?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.7%.
- When does demand for metal box peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the metal box niche?
- Listings span $8.62–$141.64; the average listing price is $35.89 (sweet spot $15–$100). The average incumbent carries 2,012 reviews — the moat a new listing must climb.