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Metal Box

Fail

Buyers convert on only 0.8% of searches, so Metal Box is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$100K/yr367K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
41%top-5 click share · 34 brands · 121 sellers

Flapen Score

Metal Box against its category

The dotted line is the Tools & Home Improvement average. Past it, Metal Box is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Box market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Box 367K times last year and spent an estimated $100K. The top 5 brands take 50% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
0.8%
Market size, estimated
$100Ka year
Peak month
May1.2× the quietest month
Top search term
metal box165K searches a year

02 · Price

A sale here is worth $35.89.

Listings sell for $35.89 on average, from $8.62 to $141.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $35.89 that is $0 to $4K a year per listing.

Average price
$35.89inside the $15 to $100 sweet spot
Price range
$8.62–$141.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #264 within Tool Organizers. It carries 2,012 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
4.2%
Average rank
#264in Tool Organizers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,012per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Metal Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

121

Top-5 brand share

50%

Top 20: 86%

Top-5 click share

41%

Top 20: 75%

Open market

46%

  • YSKMLOLP16%
  • Stalwart13%
  • VEVOR12%
  • KYODOLED5%
  • Trusco4%
  • peastorm4%

Demand

Metal Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Metal Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal box165K/yr
  • metal storage box115K/yr
  • metal tackle box26K/yr
  • steel storage box11K/yr
  • vintage tool box9K/yr
  • stainless steel tool box11K/yr
  • metal organizer box7K/yr
  • tackle box metal4K/yr
  • red toolbox5K/yr
  • metal tool box with handle5K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Box

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
2.7%of orders come back
“its not going to fit in here”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Metal Box questions

Answered from the same tracked data.