Is merv 8 filter 20x25x5 profitable to sell on Amazon United States?

The niche generates $547K/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the merv 8 filter 20x25x5 niche?

5 brands and 36 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in merv 8 filter 20x25x5?

Top complaints mined from reviews: Size-Overall, Filtration, Value For Money. The return rate is 0.9%.

When does demand for merv 8 filter 20x25x5 peak?

Demand peaks in Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the merv 8 filter 20x25x5 niche?

Listings span $40.72–$129.32; the average listing price is $76.32 (sweet spot $15–$100). The average incumbent carries 2,798 reviews — the moat a new listing must climb.

merv 8 filter 20x25x5

Worth a look

Shows searches that convert (14.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$76.32

avg listing price — sweet spot $15–$100

Price range

Good$40.72–$129.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$547K

$547K/yr · 50K searches

Growth

Okay+18.1%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,798.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, merv 8 filter 20x25x5 is a $547K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

merv 8 filter 20x25x5 market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $458K–$611K; units × avg price
Conversion rate: 14.3%
Avg BSR: #326
Page quality: 0%
Prime: 16%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Trion69%
Filterbuy16%
Filtrete11%
AIRx Filters4%
Nordic Pure1%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +18.1% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top merv 8 filter 20x25x5 search terms

air bear filters 20x25x520K/yr +18.1%14.3% conv.
20x25x5 air filter merv 88K/yr +36.2%11.7% conv.
merv 8 20x25x53K/yr +58.1%11.6% conv.
trion air bear filter 20x25x5 merv 86K/yr +3.5%11.4% conv.
20x25x5 merv 83K/yr +30.5%11.2% conv.
airbear 20x25x5 air filter merv 85K/yr -29.0%19.6% conv.
air bear 20x25x54K/yr +4.5%8.0% conv.
20x25x5 air bear865/yr +20.5%9.6% conv.

All search terms

Top merv 8 filter 20x25x5 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Trion Air Bear 259112-102 MERV 11 Filters (3-Pk) - 20x25x5 by Trion

Trion$104.214.8★208 rev

Filterbuy 20x25x5 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Pleated HVAC AC Furnace Filters for Honeywell FC100A1037 Lennox X6673 and More (Actual Size: 19.88 x 24.75 x 4.38)

Filterbuy$49.964.6★19,747 rev

Air Bear 20x25x5 Pleated HVAC Air Filter MERV 8 (2-Pack) (actual size: 19.75 x 24.25 x 4.9 in.) compatible part number 255649-102

Trion$62.645.0★10 rev

Air Bear 20x25x5 Pleated HVAC Air Filter MERV 8 (4-Pack) (actual size: 19.75 x 24.25 x 4.9 in.) compatible part number 255649-102

Trion$109.314.8★12 rev

Trion Air Bear 255649-102 Replacement Filter - 20x25x5 Three Per Box

Trion$85.624.8★2,233 rev

Newest

by launch date

Air Bear 20x25x5 Air Filter MERV 11 (2-Pack) Pleated HVAC Air Filter Replacement (Actual Size: 19.75 x 24.25 x 4.9 Inches) Compatible with part no: 259112-102

Trion$67.399 rev

3mo ago

Air Bear 20x25x5 Air Filter MERV 13 (2-Pack) Pleated HVAC Air Filter Replacement (Actual Size: 19.75 x 24.25 x 4.9 Inches) Compatible with part no: 266649-102

Trion$74.482 rev

3mo ago

Air Bear 20x25x5 Pleated HVAC Air Filter MERV 8 (2-Pack) (actual size: 19.75 x 24.25 x 4.9 in.) compatible part number 255649-102

Trion$62.6410 rev

3mo ago

Air Bear 20x25x5 Pleated HVAC Air Filter MERV 8 (4-Pack) (actual size: 19.75 x 24.25 x 4.9 in.) compatible part number 255649-102

Trion$109.3112 rev

4mo ago

20x25x5 Air Bear Pleated HVAC Air Filter MERV 13 (4-Pack) (Actual Size: 19.75 x 24.25 x 4.9 Inches) compatible with part no: 266649-102

Trion$129.328 rev

4mo ago

What buyers say about merv 8 filter 20x25x5

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration27%

“Filters work great”

Size-Overall22%

“Fits as it should”

Quality-Overall19%

“Excellent Product”

Value For Money12%

“Best price”

Advertised Vs Actual Product8%

“Exactly as advertised”

Efficiency3%

“Effective”

Assembly/Installation2%

“Easy to install”

Durability1%

“have had no lasting issues or problems”

Compatibility-Overall0%

“glad it actually was compatible with the machine”

Ease Of Use0%

“it was easy to order”

What buyers complain about

Size-Overall42%

“Didn't fit”

Filtration11%

“The condition of the filter is not very good”

Value For Money6%

“Too expensive”

Quality-Overall5%

“Not good quality”

Compatibility-Overall4%

“Does not fit my AC”

Strength3%

“Very flimsy construction”

Thickness3%

“a bit too thin”

Allergies2%

“Allergies developed after using this”

Advertised Vs Actual Product2%

“Shame on me for not reading the spec sheet carefully”

Adhesion/Stickiness2%

“Then 1 of the four had its entire corner misshapened and glued wrong”

Top return reasons

Size-Overall72%

Filtration13%

Compatibility-Overall8%

Advertised Vs Actual Product2%

Value For Money1%

Defective Material/Parts1%

Product Condition0%

Functionality-Overall0%

Ease Of Use0%

Certifications0%

Common questions

Is merv 8 filter 20x25x5 profitable to sell on Amazon United States?: The niche generates $547K/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the merv 8 filter 20x25x5 niche?: 5 brands and 36 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in merv 8 filter 20x25x5?: Top complaints mined from reviews: Size-Overall, Filtration, Value For Money. The return rate is 0.9%.
When does demand for merv 8 filter 20x25x5 peak?: Demand peaks in Jun–Jul; the busiest month runs 2.4× the quietest.
What does it cost to enter the merv 8 filter 20x25x5 niche?: Listings span $40.72–$129.32; the average listing price is $76.32 (sweet spot $15–$100). The average incumbent carries 2,798 reviews — the moat a new listing must climb.

merv 8 filter 20x25x5

merv 8 filter 20x25x5 market data

Competition & brand share

Demand & seasonality

Top merv 8 filter 20x25x5 search terms

Top merv 8 filter 20x25x5 products on Amazon

Top sellers

Newest

Trending

What buyers say about merv 8 filter 20x25x5

What buyers love

What buyers complain about

Top return reasons

Common questions

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