Is merv 8 filter 16x25x4 profitable to sell on Amazon United States?

The niche generates $49K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (49/100).

How competitive is the merv 8 filter 16x25x4 niche?

10 brands and 24 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in merv 8 filter 16x25x4?

Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for merv 8 filter 16x25x4 peak?

Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the merv 8 filter 16x25x4 niche?

Listings span $21.85–$92.00; the average listing price is $58.68 (sweet spot $15–$100). The average incumbent carries 12,154 reviews — the moat a new listing must climb.

merv 8 filter 16x25x4

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Incredible$21.85–$92.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$58.68

avg listing price — sweet spot $15–$100

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+23.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad12,154.44

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$49K

$49K/yr · 9K searches

Signals High Price

According to Flapen's Amazon United States niche tracking, merv 8 filter 16x25x4 is a $49K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

merv 8 filter 16x25x4 market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $59K–$73K; units × avg price
Conversion rate: 8.9%
Avg BSR: #143
Page quality: 0%
Prime: 56%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Filterbuy43%
Filtrete19%
Simply16%
Honeywell Home5%
MANN+HUMMEL4%
AirPurete4%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +23.3% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Open Trend

Top merv 8 filter 16x25x4 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 16x25x4 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 3.63)

Filterbuy$43.234.6★68,921 rev

Filtrete 16x25x4 AC Furnace Air Filter MPR 700 MERV 8 Fits Lennox & Honeywell Device Capture Dust Pollen & Pet Dander Electrostatic Air Cleaning Filter 2-Pack (Actual Size 15.88x24.56x4.31 in)

Filtrete$49.374.4★428 rev

Filterbuy 16x25x4 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 3.63)

Filterbuy$71.854.3★3,596 rev

Simply 16x25x4 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.5x24.5x3.63) DUST Pet & Allergy Control

Simply$74.814.7★53,363 rev

Filterbuy 16x25x4 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 3.63)

Filterbuy$92.004.7★51,098 rev

Newest

by launch date

FilterTime 16x25x4 AC Furnace Air Filter MERV 8 1-Pack (exact dimensions 15.5 x 24.5 x 3.75) AC Filter Furnace Filter Home Air Filter Made in USA.

FilterTime$21.8512 rev

4mo ago

Simply 16x25x4 Air Filter MERV 8 2 Pack For Home AC Furnace & HVAC (Actual Size: 15.5x24.5x3.63) DUST Pet&Allergy Control

Simply$36.044,727 rev

1y ago

Simply 16x25x4 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.5x24.5x3.63) DUST Pet & Allergy Control

Simply$74.8153,363 rev

1y ago

MANN+HUMMEL 16x25x4 MERV 8 Pleated 4 AC Furnace Air Filter. Case of 6

MANN+HUMMEL$79.2039 rev

2y ago

AirPurete 16x25x4 MERV 8 Air Filter Pack of 4 Actual Size (15.50 x 24.50 x 3.75) Pleated HVAC Furnace Filter Fits Lennox Carrier Bryant Payne & Honeywell Devices

AirPurete$58.70160 rev

2y ago

What buyers say about merv 8 filter 16x25x4

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fit perfect”

Filtration20%

“Filters seem to work well”

Quality-Overall17%

“great quality construction”

Value For Money15%

“Good price”

Advertised Vs Actual Product8%

“Worked as advertised”

Durability3%

“They are durable”

Ease Of Use2%

“Very convenient”

Strength2%

“Sturdy and absorbs dust”

Assembly/Installation2%

“Easy install”

Efficiency1%

“they work great in my HVAC”

What buyers complain about

Size-Overall47%

“Too big”

Filtration14%

“Poor quality filter”

Advertised Vs Actual Product7%

“Blatant deceptive advertising”

Value For Money6%

“while its cheap”

Quality-Overall6%

“I guess thier quality control is off”

Compatibility-Overall2%

“Do not fit Honeywell”

Thickness2%

“Last year, I purchased these by the size, not the brand of furnace, and they were thicker than stated”

Ease Of Use2%

“then getting it out took quite a bit of effort”

Thin1%

“Noticeably thinner than 4inch”

Allergies1%

“As a year-around allergy sufferer”

Top return reasons

Size-Overall67%

Filtration16%

Compatibility-Overall7%

Value For Money3%

Advertised Vs Actual Product3%

Defective Material/Parts1%

Thickness1%

Functionality-Overall1%

Certifications1%

Product Condition0%

Common questions

Is merv 8 filter 16x25x4 profitable to sell on Amazon United States?: The niche generates $49K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (49/100).
How competitive is the merv 8 filter 16x25x4 niche?: 10 brands and 24 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in merv 8 filter 16x25x4?: Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for merv 8 filter 16x25x4 peak?: Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.
What does it cost to enter the merv 8 filter 16x25x4 niche?: Listings span $21.85–$92.00; the average listing price is $58.68 (sweet spot $15–$100). The average incumbent carries 12,154 reviews — the moat a new listing must climb.