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Merv 8

Maybe

Returns run at only 0.7% of orders. But the average product has 25,225 reviews to catch up to, so Merv 8 is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$261K/yr217K searches / yr
90-day growth
+38.3%search demand this quarter
Competition
24%top-5 click share · 10 brands · 94 sellers

Flapen Score

Merv 8 against its category

The dotted line is the Tools & Home Improvement average. Past it, Merv 8 is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merv 8 market on Amazon at a glance

Shoppers on Amazon United States searched for Merv 8 217K times last year and spent an estimated $261K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+38.3%
Conversion, latest week
3.0%
Market size, estimated
$261Ka year
Peak month
July3.0× the quietest month
Top search term
filterbuy49K searches a year

02 · Price

A sale here is worth $39.55.

Listings sell for $39.55 on average, from $17.54 to $82.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $39.55 that is $0 to $4K a year per listing.

Average price
$39.55inside the $15 to $100 sweet spot
Price range
$17.54–$82.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #20 within Furnace Parts & Accessories. It carries 25,225 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
61%
Out of stock, average day
0.1%
Average rank
#20in Furnace Parts & Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
25,225per listing
Listings tracked
84

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Merv 8 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

$0$5K$10K$16K$21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

94

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

24%

Top 20: 56%

Open market

5%

  • Filterbuy34%
  • Filtrete25%
  • Amazon Basics19%
  • Simply12%
  • Aerostar3%
  • Demiwise2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Merv 8 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Merv 8 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filterbuy49K/yr
  • merv 1122K/yr
  • merv 820K/yr
  • hvac air filters for home6K/yr
  • merv 8 filter16K/yr
  • filter buy10K/yr
  • filtrete filters14K/yr
  • merv 11 filter11K/yr
  • merv 8 air filter8K/yr
  • merv 11 air filter7K/yr

Reviews and returns

What reviews say buyers love and hate about Merv 8

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Filtration”
31%of negative reviews mention “Size-Overall”
0.7%of orders come back
“DOES NOT FIT”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Merv 8 questions

Answered from the same tracked data.