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Merv 20 Filter

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 99% of clicks, so Merv 20 Filter is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$550K/yr120K searches / yr
90-day growth
+24.2%search demand this quarter
Competition
62%top-5 click share · 6 brands · 56 sellers

Flapen Score

Merv 20 Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Merv 20 Filter is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merv 20 Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Merv 20 Filter 120K times last year and spent an estimated $550K. The top 5 brands take 99% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $550K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+24.2%
Conversion, latest week
10.3%
Market size, estimated
$550Ka year
Peak month
July1.6× the quietest month
Top search term
filtrete 20x20x183K searches a year

02 · Price

A sale here is worth $44.60.

Listings sell for $44.60 on average, from $24.96 to $74.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $44.60 that is $33K to $45K a year per listing.

Average price
$44.60inside the $15 to $100 sweet spot
Price range
$24.96–$74.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$33K–$45K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Furnace Parts & Accessories. It carries 25,949 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#23in Furnace Parts & Accessories
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
25,949per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Merv 20 Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$44K$66K$88K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

56

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Filtrete84%
  • Amazon Basics6%
  • Filterbuy3%
  • BNX3%
  • Simply2%
  • Aerostar1%

Demand

Merv 20 Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Merv 20 Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filtrete 20x20x183K/yr
  • filtrete 20x20x1 air filter8K/yr
  • 3m air filter 20x20x16K/yr
  • 3m filtrete 20x20x16K/yr
  • 3m 20x20x1 air filter5K/yr
  • 20x20x1 air filter filtrete4K/yr
  • merv 12 20x20x13K/yr
  • 20x20x1 air filter merv 123K/yr
  • merv 20 filter2K/yr

Reviews and returns

What reviews say buyers love and hate about Merv 20 Filter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Filtration”
22%of negative reviews mention “Filtration”
0.8%of orders come back
“damaged filters”
A buyer, on “Filtration”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Merv 20 Filter questions

Answered from the same tracked data.