Is merv 16 profitable to sell on Amazon United States?

The niche generates $363K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the merv 16 niche?

14 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in merv 16?

Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.0%.

When does demand for merv 16 peak?

Demand peaks in Aug–Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the merv 16 niche?

Listings span $54.89–$212.28; the average listing price is $111.71 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.

merv 16

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great366.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$111.71

avg listing price — sweet spot $15–$100

Market size

Good$363K

$363K/yr · 32K searches

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Price range

Okay$54.89–$212.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals High Price

According to Flapen's Amazon United States niche tracking, merv 16 is a $363K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Oct. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

merv 16 market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $335K–$447K; units × avg price
Conversion rate: 10.3%
Avg BSR: #564
Page quality: 0%
Prime: 79%
Sponsored: 100%
Out of stock: 6.7%
Avg brand age: 45 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

17%

HEALTHY CLIMATE25%
Pitymody20%
Lennox13%
Drupany10%
Foglapius9%
FunGeneTEC7%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.

Peak months: Aug, Oct · busiest ÷ quietest = 1.8×

Open Trend

Top merv 16 search terms

merv 16 air filters 20x25x59K/yr +11.0%7.9% conv.
x6675 lennox 20x25x5 merv 16 filter6K/yr +24.5%14.1% conv.
x66755K/yr +2.1%7.8% conv.
lennox x66754K/yr +66.0%8.8% conv.
20x25x5 air filter merv 163K/yr +3.4%7.7% conv.
merv 16 20x25x53K/yr +51.3%8.3% conv.
carbon clean 16 model hcf20-16 20x25x52K/yr -1.6%18.1% conv.

All search terms

Top merv 16 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lennox X6675 20x25x5 Air Filter Lennox Healthy Climate Carbon Clean Merv 16 Home Furnace Filter for HVAC system 2 Pack with Cleaning Cloth

HEALTHY CLIMATE$210.174.8★411 rev

Pitymody X6675 Merv 16 Air Filter 20x25x5 Efficient Air Filter Compatible with Lennox X6675 and Lennox HCC20-28 Furnace HVAC System Part Number HCF20-16 2 Pack

Pitymody$112.444.7★313 rev

Lennox X6675 20x25x5 Healthy Climate Carbon-Clean MERV 16 Filter Bundle with Same Day Supply Filter Change Reminder Magnet (1-Pack)

Lennox$113.904.8★855 rev

X6675 Merv 16 20x25x5 Efficient Furnace Filter Compatible with Lennox X6675 and Lennox HCC20-28 Furnace HVAC System Part Number HCF20-16 2 Pack

Foglapius$93.054.6★81 rev

2 Pack 20x25x5 MERV 16 Air Filter Compatible with Lennox HCC20-28 MERV 16 Furnace Filter for HVAC System Part Number HCF20-16 HCF20-10

Drupany$90.564.8★180 rev

Newest

by launch date

1 Pack X6675 Merv 16 Air Filter 20x25x5 Efficient Air Filter Compatible with Lennox X6675 HCC20-28 Furnace HVAC System Part Number HCF20-16

BesReyDa$64.7831 rev

7mo ago

3 Packs Upgrade 255649-102 20x25x5 MERV 16 Air Filter Compatible with Trion Air Bear 255649-102 Foldable Carbon Replacement Filter-Actual Size19.62x24.25x4.88

LuoVoy$76.250 rev

8mo ago

X6675 20x25x5 in. MERV 16 HVAC Furnace Air Filter 2-PACK

GrairsdGan$89.7413 rev

9mo ago

DOMICILEPRO Upgraded X6675 MERV 16 Air Filters 20x25x5 Compatible with Lennox X6675 and Lennox HCC20-28 Carbon Clean Furnace Filter HVAC System Part Number HCF20-16 2-Pack

DomicilePro$114.7110 rev

10mo ago

2 Pack6675 20x25x5 MERV 16 Air Filter Compatible with Lennox HCC20-28 and Lennox 6675 Healthy Climate Carbon Clean MERV 16 Furnace Filter for HVAC System Part Number HCF20-16&HCF20-10

MGCADI$91.0236 rev

1y ago

What buyers say about merv 16

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration27%

“Great Air Filter”

Size-Overall18%

“Fits perfectly”

Value For Money16%

“Excellent price”

Quality-Overall15%

“Excellent Product”

Assembly/Installation4%

“Easy to Install”

Efficiency3%

“They are very efficient”

Smell2%

“Takes away the dust in the air and any odors”

Advertised Vs Actual Product2%

“It does the job”

Allergies2%

“Good for allergies”

Durability2%

“Very durable and quality construction”

What buyers complain about

Filtration25%

“Filters could be a litter bigger”

Value For Money19%

“I feel the price is a little steep for what you are getting”

Size-Overall8%

“I found that it's too short by about 1/2”

Compatibility-Overall3%

“Not Compatible with Air Bear”

Smell2%

“and odors from the neighboring farm”

Jamming/Clogging2%

“I broke this on up and it was clogged with dust and dirt”

Flexibility1%

“which often flex or degrade quickly”

Top return reasons

Size-Overall65%

Filtration19%

Compatibility-Overall4%

Value For Money2%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Functionality-Overall1%

Certifications1%

Maintenance And Repair1%

Strength0%

Common questions

Is merv 16 profitable to sell on Amazon United States?: The niche generates $363K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the merv 16 niche?: 14 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in merv 16?: Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.0%.
When does demand for merv 16 peak?: Demand peaks in Aug–Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the merv 16 niche?: Listings span $54.89–$212.28; the average listing price is $111.71 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.