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Merv 16

Maybe

Returns run at only 1.0% of orders. But the products selling today already average 4.7★, so Merv 16 is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$363K/yr32K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
56%top-5 click share · 14 brands · 23 sellers

Flapen Score

Merv 16 against its category

The dotted line is the Tools & Home Improvement average. Past it, Merv 16 is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merv 16 market on Amazon at a glance

Shoppers on Amazon United States searched for Merv 16 32K times last year and spent an estimated $363K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $363K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
10.3%
Market size, estimated
$363Ka year
Peak month
August1.8× the quietest month
Top search term
merv 16 air filters 20x25x59K searches a year

02 · Price

A sale here is worth $111.71.

Listings sell for $111.71 on average, from $54.89 to $212.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $111.71 that is $11K to $28K a year per listing.

Average price
$111.71above the $15 to $100 sweet spot
Price range
$54.89–$212.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$11K–$28K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #564 within Furnace Parts & Accessories. It carries 366 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
79%
Out of stock, average day
6.7%
Average rank
#564in Furnace Parts & Accessories
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
366per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Merv 16 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$54K$73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

17%

  • HEALTHY CLIMATE25%
  • Pitymody20%
  • Lennox13%
  • Drupany10%
  • Foglapius9%
  • FunGeneTEC7%
  • Open — no brand owns it (8 brands, 17%)

Demand

Merv 16 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Merv 16 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merv 16 air filters 20x25x59K/yr
  • x6675 lennox 20x25x5 merv 16 filter6K/yr
  • x66755K/yr
  • lennox x66754K/yr
  • 20x25x5 air filter merv 163K/yr
  • merv 16 20x25x53K/yr
  • carbon clean 16 model hcf20-16 20x25x52K/yr

Reviews and returns

What reviews say buyers love and hate about Merv 16

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Filtration”
25%of negative reviews mention “Filtration”
1.0%of orders come back
“Filters could be a litter bigger”
A buyer, on “Filtration”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Merv 16 questions

Answered from the same tracked data.