- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $56K/yr23K searches / yr
- 90-day growth
- +26.5%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 40 sellers
Flapen Score
Merv 14 against its category
The dotted line is the Tools & Home Improvement average. Past it, Merv 14 is stronger. Inside it, weaker.
Market
The Merv 14 market on Amazon at a glance
Shoppers on Amazon United States searched for Merv 14 23K times last year and spent an estimated $56K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +26.5%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $56Ka year
- Top search term
- merv 148K searches a year
02 · Price
A sale here is worth $52.50.
Listings sell for $52.50 on average, from $29.75 to $77.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $52.50 that is $0 to $5K a year per listing.
- Average price
- $52.50inside the $15 to $100 sweet spot
- Price range
- $29.75–$77.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #180 within Furnace Parts & Accessories. It carries 4,140 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 0.5%
- Average rank
- #180in Furnace Parts & Accessories
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 4,140per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Merv 14 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filtrete 20x20x1 AC Furnace Air Filter MERV 14 MPR 2500 High Performance Premium Allergen Ultrafine Particles Bacteria & Virus Filter CERTIFIED Asthma & Allergy Friendly 4-Pack
- Price
- $63.32
- Rating
- 4.9/5
- Reviews
- 507
- Age
- 1y ago

Filtrete 20x20x1 Air Filter MERV 14 MPR 2800 Healthy Living Ultrafine Particle 2-Pack AC Furnace HVAC Filters for Home 3-Month Pleated Electrostatic (Actual Size 19.69 x 19.69 x 0.81 in)
- Price
- $54.31
- Rating
- 4.8/5
- Reviews
- 2,534
- Age
- 11y ago

BNX 20x20x1 Air Filter MERV 13 HVAC AC Furnace Dust Pet Allergen 6-Pack
- Price
- $54.52
- Rating
- 4.7/5
- Reviews
- 7,885
- Age
- 4y ago

Nordic Pure 20x20x1 Pleated MERV 14 Air Filters 4 Pack
- Price
- $52.60
- Rating
- 4.4/5
- Reviews
- 314
- Age
- 2y ago

AirDoctor MERV 14 HVAC Pleated Filter Available in 6 Sizes. Captures 96% of Pollutants 1-3 Micron in Size. Captures Impurities From Air to Protect Your HVAC System and Purify Air in Your Home.
- Price
- $58.49
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 3y ago
Trending
90-day click momentum
AirDoctor MERV 14 HVAC Pleated Filter Available in 6 Sizes. Captures 96% of Pollutants 1-3 Micron in Size. Captures Impurities From Air to Protect Your HVAC System and Purify Air in Your Home.
- Price
- $58.35
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 3y ago

AirDoctor MERV 14 HVAC Pleated Filter Available in 6 Sizes. Captures 96% of Pollutants 1-3 Micron in Size. Captures Impurities From Air to Protect Your HVAC System and Purify Air in Your Home.
- Price
- $59.01
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 3y ago

Simply 20x20x1 Air Filter Merv 13 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $31.75
- Rating
- 4.3/5
- Reviews
- 532
- Age
- 2y ago

Filtrete 20x25x1 AC Furnace Air Filter MERV 14 MPR 2500 High Performance Premium Allergen Ultrafine Particles Bacteria & Virus Filter CERTIFIED Asthma & Allergy Friendly 4-Pack
- Price
- $68.91
- Rating
- 4.9/5
- Reviews
- 507
- Age
- 1y ago

AirDoctor MERV 14 HVAC Pleated Filter Available in 6 Sizes. Captures 96% of Pollutants 1-3 Micron in Size. Captures Impurities From Air to Protect Your HVAC System and Purify Air in Your Home.
- Price
- $58.49
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 3y ago
Newest
by launch date
Filtrete 20x20x1 AC Furnace Air Filter MERV 14 MPR 2500 High Performance Premium Allergen Ultrafine Particles Bacteria & Virus Filter CERTIFIED Asthma & Allergy Friendly 4-Pack
- Price
- $63.32
- Rating
- 4.9/5
- Reviews
- 507
- Age
- 1y ago

Filtrete 20x25x1 AC Furnace Air Filter MERV 14 MPR 2500 High Performance Premium Allergen Ultrafine Particles Bacteria & Virus Filter CERTIFIED Asthma & Allergy Friendly 4-Pack
- Price
- $68.91
- Rating
- 4.9/5
- Reviews
- 507
- Age
- 1y ago

Filtrete 14x25x1 AC Furnace Air Filter MERV 14 MPR 2500 High Performance Premium Allergen Ultrafine Particles Bacteria & Virus Filter CERTIFIED Asthma & Allergy Friendly 4-Pack
- Price
- $71.30
- Rating
- 4.9/5
- Reviews
- 507
- Age
- 1y ago

Nordic Pure 20x20x1 Pleated MERV 14 Air Filters 4 Pack
- Price
- $52.60
- Rating
- 4.4/5
- Reviews
- 314
- Age
- 2y ago

Simply 20x20x1 Air Filter Merv 13 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $31.75
- Rating
- 4.3/5
- Reviews
- 532
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
40
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- Filtrete59%
- BNX13%
- Nordic Pure9%
- AIRDOCTOR9%
- Simply6%
- Filterbuy3%
- Open — no brand owns it (1 brand, 2%)
Demand
Merv 14 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Merv 14 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- merv 148K/yr
- merv 14 20x20x16K/yr
- 20x20x1 air filter merv 145K/yr
- merv 14 filter5K/yr
Reviews and returns
What reviews say buyers love and hate about Merv 14
We read the reviews and the return reasons for every product selling here.
“Filter comes apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Merv 14 questions
Answered from the same tracked data.









