Is merv 13 filter 20x20x1 profitable to sell on Amazon United States?

The niche generates $328K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +64.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the merv 13 filter 20x20x1 niche?

9 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in merv 13 filter 20x20x1?

Top complaints mined from reviews: Filtration, Quality-Overall, Strength. The return rate is 0.9%.

When does demand for merv 13 filter 20x20x1 peak?

Demand peaks in Jan–Jul; the busiest month runs 2.5× the quietest.

What does it cost to enter the merv 13 filter 20x20x1 niche?

Listings span $24.63–$93.67; the average listing price is $46.43 (sweet spot $15–$100). The average incumbent carries 6,216 reviews — the moat a new listing must climb.

merv 13 filter 20x20x1

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Incredible$24.63–$93.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$46.43

avg listing price — sweet spot $15–$100

Growth

Great+64.1%

90-day search growth — must beat 0% to launch

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$328K

$328K/yr · 96K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,216.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, merv 13 filter 20x20x1 is a $328K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

merv 13 filter 20x20x1 market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $371K–$464K; units × avg price
Conversion rate: 7.4%
Avg BSR: #339
Page quality: 0%
Prime: 87%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

BNX28%
Simply20%
Filtrete18%
Aerostar16%
Filterbuy14%
Amazon Basics2%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +64.1% search growth over the last 90 days.

Peak months: Jan, Jul · busiest ÷ quietest = 2.5×

Open Trend

Top merv 13 filter 20x20x1 search terms

merv 13 20x20x157K/yr +95.2%6.9% conv.
20x20x1 air filter merv 1328K/yr +21.3%10.4% conv.
20x20x1 merv 135K/yr +39.9%10.0% conv.
air filter 20x20x1 merv 135K/yr +27.1%13.0% conv.

All search terms

Top merv 13 filter 20x20x1 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filtrete 20x20x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters(Act Size 19.62x19.62x0.78 in)

Filtrete$29.754.8★17,142 rev

BNX TruFilter 20x20x1 MERV 13 (4-Pack) AC Furnace Air Filter - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters - Removes Pollen Mold Bacteria Smoke

BNX$42.144.7★3,479 rev

BNX 20x20x1 Air Filter MERV 13 HVAC AC Furnace Dust Pet Allergen 6-Pack

BNX$54.524.7★7,885 rev

Simply 20x20x1 Air Filter Merv 13 6 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control

Simply$42.344.2★3,094 rev

Aerostar 20x20x1 MERV 13 Air Filter 4 Count ACTUAL SIZE (19.75 x 19.75 x 0.75) HVAC Air Conditioning & Furnace Filter for Allergies Dust Pet Dander & Smoke (MPR 1500 / FPR 10) Made in USA

Aerostar$33.244.6★7,449 rev

Newest

by launch date

FilterWise 20x20x1 Air Filter MERV 13 Pleated HVAC Furnace and AC Replacement Filter Residential Heating and Cooling System Filter 2-Pack

Filter Wise$24.632 rev

1mo ago

Qingzhug 20x20x1 MERV 13 (6-Pack) Pleated Air Filter (Actual Size: 19.75x19.75x0.75) MPR 1900 & FPR 10 Furnace Air Filters 20x20x1 air filter

Qingzhug$45.85486 rev

1y ago

Clorox 20x20x1 Air Filter MERV 13 Pleated HVAC AC Furnace Air Filters for Allergies Pet Dander Smoke and more MPR 1500 & FPR 10 Pack of 4

Clorox Air Filters$47.1212 rev

1y ago

Simply 20x20x1 Air Filter Merv 13 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control

Simply$31.75532 rev

2y ago

Simply 20x20x1 Air Filter Merv 13 6 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control

Simply$42.343,094 rev

3y ago

What buyers say about merv 13 filter 20x20x1

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration28%

“Solid filters”

Quality-Overall19%

“Good production”

Value For Money17%

“Good Value”

Size-Overall9%

“Fits good”

Advertised Vs Actual Product5%

“Work as advertised”

Efficiency4%

“Works well”

Assembly/Installation2%

“Easy installation”

Strength2%

“Well made and seems more sturdy than some brand name filters I have previously purchased”

Ease Of Cleaning1%

“Revent repair tech indicated things were really clean in my ducts”

Ease Of Use1%

“Theyre easy to use”

What buyers complain about

Filtration25%

“Filters arrived damaged”

Quality-Overall17%

“Average quality”

Strength10%

“They are flimsy”

Value For Money7%

“Not the cheapest”

Noise Level6%

“very noisy”

Size-Overall6%

“They do not fit properly”

Advertised Vs Actual Product4%

“Nothing about this ad is correct”

Functionality-Overall2%

“Does not work for that”

Thickness2%

“The reduced thickness leaves about 25% less filter media, so the filter reaches end-of-life that much quicker, too”

Smell2%

“or absorption of other odors”

Top return reasons

Size-Overall70%

Filtration15%

Compatibility-Overall4%

Advertised Vs Actual Product2%

Value For Money2%

Quality-Overall1%

Certifications1%

Defective Material/Parts1%

Material Quality1%

Functionality-Overall1%

Common questions

Is merv 13 filter 20x20x1 profitable to sell on Amazon United States?: The niche generates $328K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +64.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the merv 13 filter 20x20x1 niche?: 9 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in merv 13 filter 20x20x1?: Top complaints mined from reviews: Filtration, Quality-Overall, Strength. The return rate is 0.9%.
When does demand for merv 13 filter 20x20x1 peak?: Demand peaks in Jan–Jul; the busiest month runs 2.5× the quietest.
What does it cost to enter the merv 13 filter 20x20x1 niche?: Listings span $24.63–$93.67; the average listing price is $46.43 (sweet spot $15–$100). The average incumbent carries 6,216 reviews — the moat a new listing must climb.