Merv 13 Filter 20x20x1
MaybeReturns run at only 0.9% of orders. But the top 5 brands take 95% of clicks, so Merv 13 Filter 20x20x1 is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 4856
- Market size
- $328K/yr96K searches / yr
- 90-day growth
- +64.1%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 25 sellers
Flapen Score
Merv 13 Filter 20x20x1 against its category
The dotted line is the Tools & Home Improvement average. Past it, Merv 13 Filter 20x20x1 is stronger. Inside it, weaker.
Market
The Merv 13 Filter 20x20x1 market on Amazon at a glance
Shoppers on Amazon United States searched for Merv 13 Filter 20x20x1 96K times last year and spent an estimated $328K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +64.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $328K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- +64.1%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $328Ka year
- Peak month
- July2.5× the quietest month
- Top search term
- merv 13 20x20x157K searches a year
02 · Price
A sale here is worth $46.43.
Listings sell for $46.43 on average, from $24.63 to $93.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $46.43 that is $23K to $35K a year per listing.
- Average price
- $46.43inside the $15 to $100 sweet spot
- Price range
- $24.63–$93.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $23K–$35K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #339 within Furnace Parts & Accessories. It carries 6,216 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #339in Furnace Parts & Accessories
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 6,216per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Merv 13 Filter 20x20x1 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filtrete 20x20x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters(Act Size 19.62x19.62x0.78 in)
- Price
- $29.75
- Rating
- 4.8/5
- Reviews
- 17,142
- Age
- 11y ago
BNX TruFilter 20x20x1 MERV 13 (4-Pack) AC Furnace Air Filter - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters - Removes Pollen Mold Bacteria Smoke
- Price
- $42.14
- Rating
- 4.7/5
- Reviews
- 3,479
- Age
- 4y ago
BNX 20x20x1 Air Filter MERV 13 HVAC AC Furnace Dust Pet Allergen 6-Pack
- Price
- $54.52
- Rating
- 4.7/5
- Reviews
- 7,885
- Age
- 4y ago
Simply 20x20x1 Air Filter Merv 13 6 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $42.34
- Rating
- 4.2/5
- Reviews
- 3,094
- Age
- 3y ago
Aerostar 20x20x1 MERV 13 Air Filter 4 Count ACTUAL SIZE (19.75 x 19.75 x 0.75) HVAC Air Conditioning & Furnace Filter for Allergies Dust Pet Dander & Smoke (MPR 1500 / FPR 10) Made in USA
- Price
- $33.24
- Rating
- 4.6/5
- Reviews
- 7,449
- Age
- 6y ago
Trending
90-day click momentum
FilterWise 20x20x1 Air Filter MERV 13 Pleated HVAC Furnace and AC Replacement Filter Residential Heating and Cooling System Filter 2-Pack
- Price
- $24.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Simply 20x20x1 Air Filter Merv 13 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $31.75
- Rating
- 4.3/5
- Reviews
- 532
- Age
- 2y ago
Filtrete 20x20x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 6 HVAC Filters(Act Size 19.62x19.62x0.78 in)
- Price
- $93.67
- Rating
- 4.8/5
- Reviews
- 3,048
- Age
- 22y ago
Aerostar 20x20x1 MERV 13 Air Filter 4 Count ACTUAL SIZE (19.75 x 19.75 x 0.75) HVAC Air Conditioning & Furnace Filter for Allergies Dust Pet Dander & Smoke (MPR 1500 / FPR 10) Made in USA
- Price
- $33.24
- Rating
- 4.6/5
- Reviews
- 7,449
- Age
- 6y ago
Filtrete 20x20x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters(Act Size 19.62x19.62x0.78 in)
- Price
- $29.75
- Rating
- 4.8/5
- Reviews
- 17,142
- Age
- 11y ago
Newest
by launch dateFilterWise 20x20x1 Air Filter MERV 13 Pleated HVAC Furnace and AC Replacement Filter Residential Heating and Cooling System Filter 2-Pack
- Price
- $24.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Qingzhug 20x20x1 MERV 13 (6-Pack) Pleated Air Filter (Actual Size: 19.75x19.75x0.75) MPR 1900 & FPR 10 Furnace Air Filters 20x20x1 air filter
- Price
- $45.85
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 1y ago
Clorox 20x20x1 Air Filter MERV 13 Pleated HVAC AC Furnace Air Filters for Allergies Pet Dander Smoke and more MPR 1500 & FPR 10 Pack of 4
- Price
- $47.12
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
Simply 20x20x1 Air Filter Merv 13 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $31.75
- Rating
- 4.3/5
- Reviews
- 532
- Age
- 2y ago
Simply 20x20x1 Air Filter Merv 13 6 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $42.34
- Rating
- 4.2/5
- Reviews
- 3,094
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
25
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
3%
- BNX28%
- Simply20%
- Filtrete18%
- Aerostar16%
- Filterbuy14%
- Amazon Basics2%
- Open — no brand owns it (3 brands, 3%)
Demand
Merv 13 Filter 20x20x1 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul · busiest ÷ quietest = 2.5×
Search terms
Top Merv 13 Filter 20x20x1 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- merv 13 20x20x157K/yr
- 20x20x1 air filter merv 1328K/yr
- 20x20x1 merv 135K/yr
- air filter 20x20x1 merv 135K/yr
Reviews and returns
What reviews say buyers love and hate about Merv 13 Filter 20x20x1
We read the reviews and the return reasons for every product selling here.
“Filters arrived damaged”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
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FAQ
Common Merv 13 Filter 20x20x1 questions
Answered from the same tracked data.