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Merv 13

Maybe

Shoppers spend $2.8M a year here. But the top 5 products take 83% of clicks, so Merv 13 is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$2.8M/yr513K searches / yr
90-day growth
+29.1%search demand this quarter
Competition
83%top-5 click share · 8 brands · 27 sellers

Flapen Score

Merv 13 against its category

The dotted line is the Tools & Home Improvement average. Past it, Merv 13 is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merv 13 market on Amazon at a glance

Shoppers on Amazon United States searched for Merv 13 513K times last year and spent an estimated $2.8M. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Mar–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
513K
Growth, 90 days vs prior 90
+29.1%
Conversion, latest week
6.5%
Market size, estimated
$2.8Ma year
Peak month
January6.9× the quietest month
Top search term
aprilaire 213 replacement filter264K searches a year

02 · Price

A sale here is worth $85.19.

Listings sell for $85.19 on average, from $42.14 to $209.74. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $85.19 that is $426K to $511K a year per listing.

Average price
$85.19inside the $15 to $100 sweet spot
Price range
$42.14–$209.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
5,000–6,000
Revenue per listing a year
$426K–$511K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #176 within Furnace Parts & Accessories. It carries 6,318 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.9%
Average rank
#176in Furnace Parts & Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,318per listing
Listings tracked
12

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Merv 13 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$282K$563K$845K$1.1M1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

27

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

4%

  • Aprilaire70%
  • UNIREACH12%
  • BNX4%
  • VOYAR3%
  • Filtrete3%
  • VELNOR3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Merv 13 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Jul · busiest ÷ quietest = 6.9×

Search terms

Top Merv 13 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aprilaire 213 replacement filter264K/yr
  • merv 1355K/yr
  • aprilaire 21336K/yr
  • merv 13 filter24K/yr
  • 213 aprilaire replacement filter20K/yr
  • april aire filter 21319K/yr
  • aprilaire 213 filter15K/yr
  • merv 13 air filter11K/yr
  • merv-13 filter4K/yr
  • merv 13 air filters7K/yr

Reviews and returns

What reviews say buyers love and hate about Merv 13

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Incorrect fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Merv 13 questions

Answered from the same tracked data.