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Merv 11 Air Filters 20x25x5

Maybe

Buyers convert on 20.6% of searches. But the top 5 products take 86% of clicks, so Merv 11 Air Filters 20x25x5 is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$79K/yr5K searches / yr
90-day growth
+102.8%search demand this quarter
Competition
86%top-5 click share · 7 brands · 20 sellers

Flapen Score

Merv 11 Air Filters 20x25x5 against its category

The dotted line is the Tools & Home Improvement average. Past it, Merv 11 Air Filters 20x25x5 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merv 11 Air Filters 20x25x5 market on Amazon at a glance

Shoppers on Amazon United States searched for Merv 11 Air Filters 20x25x5 5K times last year and spent an estimated $79K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

20.6% of searches ended in a purchase last week.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 20.6% of those searches ended in a purchase. Searches in the last 90 days moved +102.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+102.8%
Conversion, latest week
20.6%
Market size, estimated
$79Ka year
Peak month
October2.8× the quietest month
Top search term
general aire 20x25x5 merv 113K searches a year

02 · Price

A sale here is worth $77.33.

Listings sell for $77.33 on average, from $46.52 to $116.86. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $77.33 that is $8K to $19K a year per listing.

Average price
$77.33inside the $15 to $100 sweet spot
Price range
$46.52–$116.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$8K–$19K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #336 within Furnace Parts & Accessories. It carries 3,031 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
20%
Out of stock, average day
0.0%
Average rank
#336in Furnace Parts & Accessories
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
3,031per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Merv 11 Air Filters 20x25x5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$12K$24K$36K$48K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

20

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

3%

  • GeneralAire58%
  • YGACHE21%
  • Filterbuy9%
  • AirPurete3%
  • General Filters3%
  • Minibird3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Merv 11 Air Filters 20x25x5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about Merv 11 Air Filters 20x25x5

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
55%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Didn't fit”
A buyer, on “Size-Overall”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Merv 11 Air Filters 20x25x5 questions

Answered from the same tracked data.