Is merv 11 air filters 20x25x5 profitable to sell on Amazon United States?

The niche generates $79K/yr across 10 tracked products. 90-day search growth is +102.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the merv 11 air filters 20x25x5 niche?

7 brands and 20 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in merv 11 air filters 20x25x5?

Top complaints mined from reviews: Size-Overall, Filtration, Compatibility-Overall. The return rate is 1.1%.

When does demand for merv 11 air filters 20x25x5 peak?

Demand peaks in Oct–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the merv 11 air filters 20x25x5 niche?

Listings span $46.52–$116.86; the average listing price is $77.33 (sweet spot $15–$100). The average incumbent carries 3,031 reviews — the moat a new listing must climb.

merv 11 air filters 20x25x5

Worth a look

Shows searches that convert (20.6% search→purchase), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.

Conversion

Incredible20.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Growth

Great+102.8%

90-day search growth — must beat 0% to launch

Avg price

Great$77.33

avg listing price — sweet spot $15–$100

Price range

Great$46.52–$116.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,030.7

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$79K

$79K/yr · 5K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad86%

top-5 click share — a locked-up shelf

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, merv 11 air filters 20x25x5 is a $79K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

merv 11 air filters 20x25x5 market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: $77K–$97K; units × avg price
Conversion rate: 20.6%
Avg BSR: #336
Page quality: 0%
Prime: 20%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 209 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

GeneralAire58%
YGACHE21%
Filterbuy9%
AirPurete3%
General Filters3%
Minibird3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +102.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top merv 11 air filters 20x25x5 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GeneralAire # 4551 for 4501 ReservePro 20x25x5 furnace filter Actual Size:19 5/8 x 24 3/16 x 4 15/16 - Case of 3 Filters

GeneralAire$116.674.7★218 rev

Generalaire 6FM2025 Reservepro 4551 Air Filter-20x 25x 5-Genuine OEM Replacement for Old 4501

YGACHE$49.624.6★62 rev

Filterbuy 20x25x5 Air Filter MERV 11 Superior Pet & Allergy Defense (2-Pack) Pleated HVAC AC Furnace Filters for Honeywell FC100A1037 Lennox X6673 and More (Actual Size: 19.88 x 24.75 x 4.38)

Filterbuy$54.594.6★13,433 rev

GeneralAire # 4551 20x25x5 furnace filter -Exact Dimensions are 19 5/8x 24 3/16x 4 15/16- Please Measure Carefully Before Ordering !-case of 2 filters

GeneralAire$81.694.8★374 rev

AirPurete 20x25x5 MERV 11 Air Filter Replacement for GeneralAire 4551 Trion 259112-102 MAC 2000 and More Pleated Furnace Filter (Actual Size: 19 5/8 x 24 3/16 x 4 15/16) | Pack of 2

AirPurete$68.254.8★9 rev

Newest

by launch date

AirPurete 20x25x5 MERV 11 Air Filter Replacement for GeneralAire 4551 Trion 259112-102 MAC 2000 and More Pleated Furnace Filter (Actual Size: 19 5/8 x 24 3/16 x 4 15/16) | Pack of 2

AirPurete$68.259 rev

1y ago

GeneralAire # 4551 for 4501 ReservePro 20x25x5 furnace filter -Exact Dimensions are 19 5/8x 24 3/16x 4 15/16- Please Measure Carefully Before Ordering !-

General Filters$49.725 rev

1y ago

Filtrete 20x25x5 Air Filter MERV 11 MPR 1000 Micro Allergen Defense 2-Pack Fits Lennox AC Furnace HVAC Filters for Home Pleated Electrostatic (Actual Size 19.63 x 24.75 x 4.31 in)

Filtrete$46.522,304 rev

3y ago

GeneralAire # 4551 for 4501 ReservePro 20x25x5 furnace filter Actual Size:19 5/8 x 24 3/16 x 4 15/16 - Case of 3 Filters

GeneralAire$116.67218 rev

5y ago

Generalaire 6FM2025 Reservepro 4551 Air Filter-20x 25x 5-Genuine OEM Replacement for Old 4501

YGACHE$49.6262 rev

7y ago

What buyers say about merv 11 air filters 20x25x5

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Im sure this filter is just as good as any other”

Filtration19%

“Good filter”

Size-Overall17%

“Fits perfectly”

Value For Money17%

“Money well spent”

Advertised Vs Actual Product8%

“As advertised”

Efficiency3%

“Works well”

Assembly/Installation2%

“Easy install”

Durability1%

“Quality and durability outstanding”

What buyers complain about

Size-Overall55%

“Didn't fit”

Filtration10%

“Not all filters are the same”

Compatibility-Overall6%

“Does not fit Lennox EL296UHV”

Value For Money3%

“just more expensive”

Thickness3%

“a bit too thin”

Quality-Overall3%

“I would expect better quality assurance”

Advertised Vs Actual Product2%

“Shame on me for not reading the spec sheet carefully”

Drainage1%

“Money down the drain”

Functionality-Overall1%

“that did not work out”

Measurement/Reading Accuracy1%

“O. Don't buy this its not a true 20x25x5 clearly they don't haven't measured this”

Top return reasons

Size-Overall72%

Filtration12%

Compatibility-Overall9%

Advertised Vs Actual Product2%

Value For Money2%

Defective Material/Parts1%

Product Condition1%

Functionality-Overall0%

Certifications0%

Measurement/Reading Accuracy0%

Common questions

Is merv 11 air filters 20x25x5 profitable to sell on Amazon United States?: The niche generates $79K/yr across 10 tracked products. 90-day search growth is +102.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the merv 11 air filters 20x25x5 niche?: 7 brands and 20 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in merv 11 air filters 20x25x5?: Top complaints mined from reviews: Size-Overall, Filtration, Compatibility-Overall. The return rate is 1.1%.
When does demand for merv 11 air filters 20x25x5 peak?: Demand peaks in Oct–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the merv 11 air filters 20x25x5 niche?: Listings span $46.52–$116.86; the average listing price is $77.33 (sweet spot $15–$100). The average incumbent carries 3,031 reviews — the moat a new listing must climb.