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Merkury Smart Bulb

Fail

The top 5 brands take 100% of clicks, so Merkury Smart Bulb is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$59K/yr67K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
92%top-5 click share · 2 brands · 4 sellers

Flapen Score

Merkury Smart Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Merkury Smart Bulb is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merkury Smart Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Merkury Smart Bulb 67K times last year and spent an estimated $59K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
4.4%
Market size, estimated
$59Ka year
Peak month
November1.9× the quietest month
Top search term
geeni smart bulbs36K searches a year

02 · Price

A sale here is worth $20.11.

Listings sell for $20.11 on average, from $11.96 to $31.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $20.11 that is $5K to $10K a year per listing.

Average price
$20.11inside the $15 to $100 sweet spot
Price range
$11.96–$31.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,184 within Light Bulbs. It carries 2,810 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#1,184in Light Bulbs
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,810per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Merkury Smart Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$27K$36K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Geeni98%
  • Linkind2%

Demand

Merkury Smart Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Merkury Smart Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geeni smart bulbs36K/yr
  • geeni light bulbs13K/yr
  • merkury smart bulb13K/yr
  • geeni lights3K/yr
  • geeni light bulb3K/yr
  • mercury smart bulbs320/yr

Reviews and returns

What reviews say buyers love and hate about Merkury Smart Bulb

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Connectivity-Overall”
2.9%of orders come back
“Weak connection”
A buyer, on “Connectivity-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Merkury Smart Bulb questions

Answered from the same tracked data.