Is memorial candle profitable to sell on Amazon United States?

The niche generates $254K/yr across 67 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the memorial candle niche?

48 brands and 68 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in memorial candle?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 3.4%.

When does demand for memorial candle peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the memorial candle niche?

Listings span $9.38–$55.05; the average listing price is $20.71 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.

memorial candle

Worth a look

Shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-14.5% this quarter) keeps it on the watch list.

Brand share

Great40%

top-5 brand share — no brand owns this niche

Avg price

Great$20.71

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Great$9.38–$55.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,060

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$254K

$254K/yr · 320K searches

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, memorial candle is a $254K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

memorial candle market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $207K–$259K; units × avg price
Conversion rate: 3.8%
Avg BSR: #975
Page quality: 0%
Prime: 96%
Sponsored: 90%
Out of stock: 3.3%
Avg brand age: 33 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

48 rising

Sellers

Top-5 brand share

40%

Top 20: 81%

Top-5 click share

30%

Top 20: 66%

Open market

56%

Pavilion Gift Company15%
Gerrii8%
HN HAIINAA7%
KINSHEART6%
LUMELOOM5%
Shqiueos4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top memorial candle search terms

memorial candle81K/yr -19.9%2.3% conv.
memorial candles for loss of loved one34K/yr +9.6%2.1% conv.
memorial candles34K/yr -3.8%2.4% conv.
sympathy candle26K/yr -21.0%4.6% conv.
memory candle for loss loved ones21K/yr -20.9%2.1% conv.
memory candle16K/yr -22.6%2.3% conv.
sympathy candle for loss of loved one11K/yr -14.2%4.6% conv.
memorial candles for deceased20K/yr -44.4%2.1% conv.
remembrance candle11K/yr -22.5%2.5% conv.
memorial candle for wedding6K/yr +38.6%0.7% conv.

All search terms

Top memorial candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pavilion Gift Company - In Memory Light Remains 19176 - White Ceramic Candle with Soy Wax in a Delicate Jasmine Scent Thoughtful Sympathy Remembrance and Condolence Gift - 8 Ounces

Pavilion Gift Company$17.814.8★6,168 rev

KinsHeart Sympathy Candle for Loss of Loved One - 9 Oz Jar Memorial Candle - Bereavement Gifts for Women - Grief Gifts for Women - Remembrance Candles for Deceased - Thinking of You Gift

KINSHEART$10.104.8★12 rev

Gerrii Memorial Candles Sympathy Gifts LED Flameless Cardinal Bereavement Candles for Loss of Loved One Sympathy Cardinal Gifts Battery Candle for Prayers(Simple Style)

Gerrii$10.044.5★1,066 rev

HN HAIINAA Flameless Memorial Candle Real Wax LED Light with Remote Sympathy Gifts for Loss of Loved One Mother Father - Remembrance Gift (4 x 7)

HN HAIINAA$23.214.8★590 rev

Sympathy Gifts for Loss of Loved One Bereavement Candle Holders

Huixi$14.214.7★346 rev

Newest

by launch date

KinsHeart Sympathy Candle for Loss of Loved One - 9 Oz Jar Memorial Candle - Bereavement Gifts for Women - Grief Gifts for Women - Remembrance Candles for Deceased - Thinking of You Gift

KINSHEART$10.1012 rev

6mo ago

Ceramic Bereavement Votive Candle Holders Gifts (with 10 Tealight Candles)

Havmorph$30.4328 rev

9mo ago

MULCHUM Memorial Flameless LED Pillar Candle Cardinal Tree Sympathy Gift

MULCHUM$20.7481 rev

11mo ago

Sympathy Candle for Loss of Loved One - Those We Love Memorial Gifts in White Ceramic Jar - 40 Hour Natural Soy Wax Remembrance Candle - Gardenia Scented Bereavement Grief & Condolence Present

The Enlightened Haven$14.7114 rev

11mo ago

Memorial Lantern with Card - Sympathy Gift for Loss of Mom/Dad/Loved One Bereavement Keepsake with Flickering Flame Memory Lamp for Funeral Remembrance or Celebration (Black)

XXSTAR$19.93310 rev

1y ago

What buyers say about memorial candle

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose24%

“Awesome gift”

Brightness/Shine/Glow12%

“This is very bright and good quality”

Smell11%

“Fragrance is soothing”

Quality-Overall10%

“Exquisite Craftsmanship: The build quality is excellent”

Advertised Vs Actual Product8%

“As described”

Value For Money5%

“Good price”

Durability3%

“No cracks in the glass or breakage in any of them”

Design-Overall3%

“Very elegant ambiance”

Size-Overall3%

“They fit perfectly in my candle holders”

Comfort-Overall3%

“convenient”

What buyers complain about

Size-Overall32%

“To small”

Functionality-Overall6%

“Barely worked”

Durability6%

“Short burn time”

Smell5%

“Has a smell of burning paper”

Advertised Vs Actual Product5%

“Cheaply made and false advertising”

Quality-Overall4%

“Application poor quality”

Value For Money3%

“Its overpriced and undersized”

Gifting Purpose2%

“I did not feel good about giving this for a gift”

Material Quality2%

“Plastic, cheap looking”

Strength1%

“it is rather flimsy”

Top return reasons

Size-Overall49%

Value For Money6%

Brightness/Shine/Glow6%

Smell6%

Advertised Vs Actual Product5%

Bulb Flicker/Dimming/Color5%

Defective Material/Parts4%