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Mechanical Door Lock

Fail

Returns run at 6.6% of orders, so Mechanical Door Lock is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$124K/yr71K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
41%top-5 click share · 21 brands · 92 sellers

Flapen Score

Mechanical Door Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Mechanical Door Lock is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mechanical Door Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Mechanical Door Lock 71K times last year and spent an estimated $124K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
2.2%
Market size, estimated
$124Ka year
Peak month
July1.3× the quietest month
Top search term
mechanical door lock22K searches a year

02 · Price

A sale here is worth $78.03.

Listings sell for $78.03 on average, from $30.44 to $164.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $78.03 that is $0 to $8K a year per listing.

Average price
$78.03inside the $15 to $100 sweet spot
Price range
$30.44–$164.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #330 within Door Hardware & Locks. It carries 1,101 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
6.6%
Average rank
#330in Door Hardware & Locks
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
1,101per listing
Listings tracked
47

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mechanical Door Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

92

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

22%

  • VEVOR26%
  • Bravex24%
  • Megaflint11%
  • Elemake7%
  • JOUNJIP7%
  • Lockey USA4%

Demand

Mechanical Door Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mechanical Door Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mechanical door lock22K/yr
  • mechanical lock11K/yr
  • mechanical keyless entry door lock7K/yr
  • mechanical keypad door lock6K/yr
  • shabbos lock6K/yr
  • mechanical keyless deadbolt5K/yr
  • mechanical combination door lock4K/yr
  • vevor mechanical keyless entry door lock3K/yr
  • mechanical deadbolt4K/yr
  • mechanical door lock no battery4K/yr

Reviews and returns

What reviews say buyers love and hate about Mechanical Door Lock

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
12%of negative reviews mention “Locking Mechanism”
6.6%of orders come back
“Doesn't lock”
A buyer, on “Locking Mechanism”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mechanical Door Lock questions

Answered from the same tracked data.