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Maxsafes Pistol Safe

Fail

The top 5 brands take 100% of clicks, so Maxsafes Pistol Safe is a Fail.

Flapen Score
29
29 / 100
Ranks 9,259 of 9,536 Tools & Home Improvement niches · −19 vs the category median of 48
Market size
$8K/yr6K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
80%top-5 click share · 3 brands · 5 sellers

Flapen Score

Maxsafes Pistol Safe against its category

The dotted line is the Tools & Home Improvement average. Past it, Maxsafes Pistol Safe is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maxsafes Pistol Safe market on Amazon at a glance

Shoppers on Amazon United States searched for Maxsafes Pistol Safe 6K times last year and spent an estimated $8K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 29 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
1.1%
Market size, estimated
$8Ka year
Peak month
January1.8× the quietest month
Top search term
maxsafes3K searches a year

02 · Price

A sale here is worth $126.33.

Listings sell for $126.33 on average, from $20.34 to $370.98. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $126.33 that is $0 to $13K a year per listing.

Average price
$126.33above the $15 to $100 sweet spot
Price range
$20.34–$370.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #257 within Safes & Safe Accessories. It carries 1,272 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
20.8%
Average rank
#257in Safes & Safe Accessories
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,272per listing
Listings tracked
9

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Maxsafes Pistol Safe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

$0$783$2K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • MAXSafes92%
  • podoru5%
  • RPNB3%
  • Open — no brand owns it (0%)

Demand

Maxsafes Pistol Safe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Maxsafes Pistol Safe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maxsafes3K/yr
  • max safe1K/yr
  • maxsafe2K/yr
  • maxsafes pistol safe191/yr

Reviews and returns

What reviews say buyers love and hate about Maxsafes Pistol Safe

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Charging”
17%of negative reviews mention “Charging”
1.7%of orders come back
“It also was very slow charging”
A buyer, on “Charging”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Maxsafes Pistol Safe questions

Answered from the same tracked data.