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Matter Smart Switch

Fail

The top 5 brands take 100% of clicks, so Matter Smart Switch is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$290K/yr203K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
76%top-5 click share · 4 brands · 13 sellers

Flapen Score

Matter Smart Switch against its category

The dotted line is the Tools & Home Improvement average. Past it, Matter Smart Switch is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matter Smart Switch market on Amazon at a glance

Shoppers on Amazon United States searched for Matter Smart Switch 203K times last year and spent an estimated $290K. All 4 brands take every click. Demand peaks in Feb–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
5.3%
Market size, estimated
$290Ka year
Peak month
December2.6× the quietest month
Top search term
tapo smart switch33K searches a year

02 · Price

A sale here is worth $27.18.

Listings sell for $27.18 on average, from $12.12 to $47.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $27.18 that is $27K to $34K a year per listing.

Average price
$27.18inside the $15 to $100 sweet spot
Price range
$12.12–$47.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$27K–$34K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Switches & Dimmers. It carries 635 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Switches & Dimmers
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
635per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Matter Smart Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$29K$58K$87K$116K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Tapo87%
  • Kasa Smart6%
  • Leviton4%
  • SmartSetup2%

Demand

Matter Smart Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Matter Smart Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tapo smart switch33K/yr
  • tapo switch30K/yr
  • matter light switch28K/yr
  • tapo light switch19K/yr
  • matter smart switch19K/yr
  • matter switch19K/yr
  • tapo s5057K/yr
  • tapo switches smart6K/yr
  • matter over thread light switch4K/yr
  • thread smart switch5K/yr

Reviews and returns

What reviews say buyers love and hate about Matter Smart Switch

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Connectivity-Overall”
7.0%of orders come back
“Would not connect to my wifi”
A buyer, on “Connectivity-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Matter Smart Switch questions

Answered from the same tracked data.