Matter Smart Plug

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $463K a year.

Searches, last 12 months

275K

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

6.4%

Market size, estimated

$463Ka year

Peak month

December4.1× the quietest month

Top search term

tapo smart plug98K searches a year

Listings sell for $26.45 on average, from $8.43 to $54.81. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $26.45 that is $40K to $53K a year per listing.

Average price

$26.45inside the $15 to $100 sweet spot

Price range

$8.43–$54.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$40K–$53K

Returns

4.0%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Home Automation Devices. It carries 1,327 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#54in Home Automation Devices

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,327per listing

Listings tracked

15

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months