matter smart plug
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.45avg listing price — sweet spot $15–$100
Price range
Great$8.43–$54.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good$463K$463K/yr · 275K searches
Review moat
Good1,326.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, matter smart plug is a $463K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
matter smart plug market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $661K–$794K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Tapo87%
- Linkind7%
- SONOFF3%
- Amazon Basics2%
- ONVIS2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top matter smart plug search terms
- tapo smart plug98K/yr
- matter smart plug64K/yr
- tapo plug15K/yr
- smart plug matter14K/yr
- tapo outlet11K/yr
- matter over thread smart plug9K/yr
- tp link tapo smart plug9K/yr
- thread smart plug9K/yr
- tapo p125m6K/yr
- matter plug7K/yr
Top matter smart plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)
Tapo$20.624.5★2,757 rev
TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)
Tapo$25.374.5★3,330 rev
TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)
Tapo$29.454.6★580 rev
TP-Link Tapo Matter Compatible Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M
Tapo$10.364.5★2,757 rev
Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack
Linkind$24.604.4★1,613 rev
Newest
by launch date
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Voice Control Control Appliances Matter Hub Required 2.4 GHz Wi-Fi Only 1-Pack White
Amazon Basics$8.43530 rev
SONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
SONOFF$28.6469 rev
Tapo Smart Wi-Fi Power Strip - Matter Compatible Energy Monitoring Surge Protection 6 Individually Controlled Outlets & 3 USB Ports Works with Alexa Google Assistant Siri & Bixby - Tapo P316M
Tapo$43.56274 rev
Tapo Smart Plug Wi-Fi in-Wall Outlet Matter Compatible Energy Monitoring 15A/1800W Max Works with Alexa Apple Home Google Home SmartThings Voice/Remote Control ETL Certified - Tapo P210M
Tapo$21.80362 rev
TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)
Tapo$29.45580 rev
Trending
90-day click momentumSONOFF Matter Smart Plug S41s 4-Pack 15A 1800W WiFi Smart Plug Outlet ETL Certified Remote & Voice Control with Timer Compatible with Alexa Google Home Apple HomeKit & SmartThings
SONOFF$28.644.5★
TP-Link Tapo Apple HomeKit Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Siri Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125(4-Pack)
Tapo$30.214.6★
TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)
Tapo$29.454.6★
Tapo Smart Wi-Fi Power Strip - Matter Compatible Energy Monitoring Surge Protection 6 Individually Controlled Outlets & 3 USB Ports Works with Alexa Google Assistant Siri & Bixby - Tapo P316M
Tapo$43.564.6★
TP-Link Tapo Smart Plug Outlet Extender Surge Protector 18W Fast Charging 3 Individual Smart Outlets 1x USB-C & 2X USB-A Smart Night Light Works w/Apple HomeKit Alexa & Google Home Tapo P306
Tapo$31.934.6★
What buyers say about matter smart plug
What buyers praise and complain about, mined from review topics.What buyers love
“No issues installing”
“No connectivity issues”
“Great Smart Plugs”
“Excellent product”
“Easy to use”
“they are affordable”
“Easy to set up works great with Apple”
“Works as advertised”
“It works well with atter”
“it also works on Google assistant”
What buyers complain about
“Wont stay connected”
“Don't work very well”
“Failed after 7 months”
“Missing Plug”
“Setup is difficult”
“not good quality”
“this one can't pair. for me”
“Way underpriced for what you get”
“It doesn't fit well doubble gang or more box”
“Not user friendly”
Top return reasons
Common questions
- Is matter smart plug profitable to sell on Amazon United States?
- The niche generates $463K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the matter smart plug niche?
- 5 brands and 8 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in matter smart plug?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 4.0%.
- When does demand for matter smart plug peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the matter smart plug niche?
- Listings span $8.43–$54.81; the average listing price is $26.45 (sweet spot $15–$100). The average incumbent carries 1,327 reviews — the moat a new listing must climb.