Matter Smart Home
FailThe top 5 brands take 100% of clicks, so Matter Smart Home is a Fail.
- Flapen Score
- 44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 4844
- Market size
- $366K/yr79K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 13 sellers
Flapen Score
Matter Smart Home against its category
The dotted line is the Tools & Home Improvement average. Past it, Matter Smart Home is stronger. Inside it, weaker.
Market
The Matter Smart Home market on Amazon at a glance
Shoppers on Amazon United States searched for Matter Smart Home 79K times last year and spent an estimated $366K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $366K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $366Ka year
- Peak month
- November4.1× the quietest month
- Top search term
- eve energy smart plug20K searches a year
02 · Price
A sale here is worth $50.42.
Listings sell for $50.42 on average, from $20.62 to $129.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $50.42 that is $25K to $38K a year per listing.
- Average price
- $50.42inside the $15 to $100 sweet spot
- Price range
- $20.62–$129.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $25K–$38K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Outlets & Accessories. It carries 781 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #83in Outlets & Accessories
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 781per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Matter Smart Home products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Eve Energy (Matter) 2 Pack Smart Plug App and Voice Control 100% Privacy Matter Over Thread Works with Apple Home Alexa Google Home SmartThings Requires Thread Border Router
- Price
- $63.03
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 3y ago

Eve Energy (Matter) - Smart Plug App and Voice Control 100% Privacy Matter Over Thread Works with Apple Home Alexa Google Home SmartThings
- Price
- $34.79
- Rating
- 4.2/5
- Reviews
- 425
- Age
- 3y ago

Eve Energy Outlet (Matter) Smart Outlet & Power Meter App & Voice Control No Bridge Thread Works with Apple Home Alexa Google Home SmartThings 100% Privacy Requires Thread Border Router
- Price
- $46.50
- Rating
- 4.1/5
- Reviews
- 191
- Age
- 2y ago

TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)
- Price
- $20.62
- Rating
- 4.5/5
- Reviews
- 2,757
- Age
- 3y ago

Onvis Matter Over Thread Smart Plug Smart Mini Outlet Works with Apple Home Alexa & Google Home 15A/1800W 4Pack
- Price
- $54.81
- Rating
- 4.0/5
- Reviews
- 187
- Age
- 2y ago
Trending
90-day click momentum
TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)
- Price
- $29.45
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 1y ago

Eve Energy (Matter) 2 Pack Smart Plug App and Voice Control 100% Privacy Matter Over Thread Works with Apple Home Alexa Google Home SmartThings Requires Thread Border Router
- Price
- $63.03
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 3y ago

TP-Link Tapo Matter Supported Smart Plug Mini Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White Tapo P125M(3-Pack)
- Price
- $20.62
- Rating
- 4.5/5
- Reviews
- 2,757
- Age
- 3y ago

Eve Energy Outlet (Matter) 3-Pack Smart Outlet & Power Meter App & Voice Control No Bridge Thread Works with Apple Home Alexa Google Home SmartThings 100% Privacy Requires Thread Router
- Price
- $129.57
- Rating
- 4.1/5
- Reviews
- 191
- Age
- 2y ago

Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack
- Price
- $24.60
- Rating
- 4.4/5
- Reviews
- 1,613
- Age
- 3y ago
Newest
by launch date
TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)
- Price
- $29.45
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 1y ago

Onvis Matter Over Thread Smart Plug Smart Mini Outlet Works with Apple Home Alexa & Google Home 15A/1800W 4Pack
- Price
- $54.81
- Rating
- 4.0/5
- Reviews
- 187
- Age
- 2y ago

Eve Energy Outlet (Matter) 3-Pack Smart Outlet & Power Meter App & Voice Control No Bridge Thread Works with Apple Home Alexa Google Home SmartThings 100% Privacy Requires Thread Router
- Price
- $129.57
- Rating
- 4.1/5
- Reviews
- 191
- Age
- 2y ago

Eve Energy Outlet (Matter) Smart Outlet & Power Meter App & Voice Control No Bridge Thread Works with Apple Home Alexa Google Home SmartThings 100% Privacy Requires Thread Border Router
- Price
- $46.50
- Rating
- 4.1/5
- Reviews
- 191
- Age
- 2y ago

Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack
- Price
- $24.60
- Rating
- 4.4/5
- Reviews
- 1,613
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Eve78%
- Tapo10%
- ONVIS7%
- Linkind6%
- Open — no brand owns it (0%)
Demand
Matter Smart Home search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Matter Smart Home search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eve energy smart plug20K/yr
- eve smart plug19K/yr
- eve energy10K/yr
- matter over thread smart plug9K/yr
- thread smart plug9K/yr
- eve energy matter smart plug2K/yr
- eve outlet5K/yr
- matter thread smart plug3K/yr
- eve smart outlet2K/yr
Reviews and returns
What reviews say buyers love and hate about Matter Smart Home
We read the reviews and the return reasons for every product selling here.
“Wont stay connected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matter Smart Home questions
Answered from the same tracked data.









