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Matter Smart Home

Fail

The top 5 brands take 100% of clicks, so Matter Smart Home is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$366K/yr79K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
89%top-5 click share · 4 brands · 13 sellers

Flapen Score

Matter Smart Home against its category

The dotted line is the Tools & Home Improvement average. Past it, Matter Smart Home is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matter Smart Home market on Amazon at a glance

Shoppers on Amazon United States searched for Matter Smart Home 79K times last year and spent an estimated $366K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $366K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
9.2%
Market size, estimated
$366Ka year
Peak month
November4.1× the quietest month
Top search term
eve energy smart plug20K searches a year

02 · Price

A sale here is worth $50.42.

Listings sell for $50.42 on average, from $20.62 to $129.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $50.42 that is $25K to $38K a year per listing.

Average price
$50.42inside the $15 to $100 sweet spot
Price range
$20.62–$129.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$25K–$38K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Outlets & Accessories. It carries 781 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#83in Outlets & Accessories
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
781per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Matter Smart Home products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$55K$110K$165K$219K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Eve78%
  • Tapo10%
  • ONVIS7%
  • Linkind6%
  • Open — no brand owns it (0%)

Demand

Matter Smart Home search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Matter Smart Home search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eve energy smart plug20K/yr
  • eve smart plug19K/yr
  • eve energy10K/yr
  • matter over thread smart plug9K/yr
  • thread smart plug9K/yr
  • eve energy matter smart plug2K/yr
  • eve outlet5K/yr
  • matter thread smart plug3K/yr
  • eve smart outlet2K/yr

Reviews and returns

What reviews say buyers love and hate about Matter Smart Home

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
25%of negative reviews mention “Connectivity-Overall”
3.9%of orders come back
“Wont stay connected”
A buyer, on “Connectivity-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Matter Smart Home questions

Answered from the same tracked data.