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Matter Ceiling Fan

Maybe

Search demand grew +193.9% this quarter. But shoppers spend only $19K a year here, so Matter Ceiling Fan is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$19K/yr35K searches / yr
90-day growth
+193.9%search demand this quarter
Competition
30%top-5 click share · 36 brands · 54 sellers

Flapen Score

Matter Ceiling Fan against its category

The dotted line is the Tools & Home Improvement average. Past it, Matter Ceiling Fan is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matter Ceiling Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Matter Ceiling Fan 35K times last year and spent an estimated $19K. The top 5 brands take 44% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +193.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+193.9%
Conversion, latest week
0.5%
Market size, estimated
$19Ka year
Top search term
smart ceiling fans with lights app control10K searches a year

02 · Price

A sale here is worth $108.96.

Listings sell for $108.96 on average, from $39.88 to $214.75. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $108.96 that is $0 to $11K a year per listing.

Average price
$108.96above the $15 to $100 sweet spot
Price range
$39.88–$214.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #416 within Ceiling Fans & Accessories. It carries 701 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
10.5%
Average rank
#416in Ceiling Fans & Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
701per listing
Listings tracked
64

04 · Newcomers

Amazon counts 31 of last year's 34 launches as successful.

34 products launched here in the last 12 months. Amazon counts 31 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
31Amazon's first-year sales bar
Average brand age
25 months

Products

Top Matter Ceiling Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$564$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

54

Top-5 brand share

44%

Top 20: 89%

Top-5 click share

30%

Top 20: 68%

Open market

49%

  • DREO11%
  • ZMISHIBO9%
  • STERREN9%
  • Govee8%
  • Hunter7%
  • CINOTON7%

Search terms

Top Matter Ceiling Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart ceiling fans with lights app control10K/yr
  • matter ceiling fan7K/yr
  • smart wifi ceiling fan4K/yr
  • hunter smart ceiling fan4K/yr
  • atomi smart ceiling fan3K/yr
  • apple homekit ceiling fans3K/yr
  • ceiling fan smart wifi3K/yr

Reviews and returns

What reviews say buyers love and hate about Matter Ceiling Fan

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Durability”
4.7%of orders come back
“Didnt last”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Matter Ceiling Fan questions

Answered from the same tracked data.