matter ceiling fan
Worth a lookShows demand growing +193.9% this quarter, but a small market ($19K/yr) keeps it on the watch list.
Growth
Incredible+193.9%90-day search growth — must beat 0% to launch
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Avg price
Good$108.96avg listing price — sweet spot $15–$100
Review moat
Good701.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$39.88–$214.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, matter ceiling fan is a $19K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
matter ceiling fan market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $11K–$27K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #416
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 91%
- Out of stock
- 10.5%
- Avg brand age
- 25 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
54
Top-5 brand share
44%
Top 20: 89%
Top-5 click share
30%
Top 20: 68%
Open market
49%
- DREO11%
- ZMISHIBO9%
- STERREN9%
- Govee8%
- Hunter7%
- CINOTON7%
Top matter ceiling fan search terms
- smart ceiling fans with lights app control10K/yr
- matter ceiling fan7K/yr
- smart wifi ceiling fan4K/yr
- hunter smart ceiling fan4K/yr
- atomi smart ceiling fan3K/yr
- apple homekit ceiling fans3K/yr
- ceiling fan smart wifi3K/yr
Top matter ceiling fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STERREN RGB Ceiling Fans with Lights 20 Smart LED Ceiling Fan with Remote/APP Control Modern Low Profile Bladeless Chandelier Fan Dimmable White Fandelier for Bedroom Living Room Kitchen
STERREN$85.604.6★1,066 rev
Govee Ceiling Fans with Lights and Remote RGBIC Smart 52 flush mount
Govee$187.924.4★143 rev
CINOTON Smart Ceiling Fan with Lights 52 RGBCW Ceiling Fan with Lights and Remote App Voice Control Reversible DC Motor 2600lm Dimmable 6 Speeds & 2 Fan Modes Quiet Fan for Bedroom Living Room
CINOTON$110.394.3★43 rev
ZMISHIBO 52 Inch Smart Ceiling Fan with RGB Light Alexa/App/Remote Control
ZMISHIBO$85.774.3★132 rev
DREO Smart Ceiling Fan with Lights 52 Inch 12 Speeds & 3 Fan Modes Stepless Dimmable LED Light Timer 22dB Quiet DC Motor Remote/APP/Alexa Control Black Ceiling Fans Indoor 2026 Upgraded
DREO$141.454.5★1,036 rev
Newest
by launch date
Linkind Matter 52 Smart Ceiling Fan with Lights Remote for Bedroom Black
Linkind$130.4313 rev
CINOTON Smart Ceiling Fan with Lights 52 RGBCW Ceiling Fan with Lights and Remote App Voice Control Reversible DC Motor 2600lm Dimmable 6 Speeds & 2 Fan Modes Quiet Fan for Bedroom Living Room
CINOTON$110.3943 rev
Smart Ceiling Fans with Lights Remote - 20 WiFi Alexa Flush Mount Low Profile Modern Ceiling Fans for Bedroom - Stepless Color Temperature and 6 Speeds - Black
DIAMONDFORGE$79.22530 rev
Govee Ceiling Fan with Lights 20 RGBIC Oscillating Flush Mount Fans
Govee$188.3359 rev
FancyMay Ceiling Fans with Lights and Remote 20 Modern Low Profile Ceiling Fan 6-Speed Quiet Reversible Motor Flush Mount LED Fan Light Fandelier Ceiling Fans for Bedroom (Black)
FancyMay$65.97239 rev
Trending
90-day click momentumSmart Ceiling Fans with Lights Remote - 20 WiFi Alexa Flush Mount Low Profile Modern Ceiling Fans for Bedroom - Stepless Color Temperature and 6 Speeds - Black
DIAMONDFORGE$79.224.6★
CINOTON Smart Ceiling Fan with Lights 52 RGBCW Ceiling Fan with Lights and Remote App Voice Control Reversible DC Motor 2600lm Dimmable 6 Speeds & 2 Fan Modes Quiet Fan for Bedroom Living Room
CINOTON$110.394.3★
Govee Ceiling Fans with Lights and Remote RGBIC Smart 52 flush mount
Govee$187.924.4★
Bevenus Low Profile Ceiling Fan with Lights 110v Modern Dimmable Flower Shape Remote Control/app Control Timing 6 Gear Speeds Fan Ceiling Lamp.
Bevenus$64.274.5★
FancyMay Ceiling Fans with Lights and Remote 20 Modern Low Profile Ceiling Fan 6-Speed Quiet Reversible Motor Flush Mount LED Fan Light Fandelier Ceiling Fans for Bedroom (Black)
FancyMay$65.974.5★
What buyers say about matter ceiling fan
What buyers praise and complain about, mined from review topics.What buyers love
“Easy assembly”
“bright led light”
“Minimal noise”
“Awesome quality”
“Love the remote”
“Good Buy”
“It is well made”
“the color is true”
“Good fit”
“easy to hang”
What buyers complain about
“Didnt last”
“Extremely poor quality”
“Not an easy install”
“Doesnt work”
“Awful clicking noise”
“BAD INSTRUCTIONS”
“It is huge”
“not enough light”
“wont connect to app”
“Remote doesn't work very well”
Top return reasons
Common questions
- Is matter ceiling fan profitable to sell on Amazon United States?
- The niche generates $19K/yr across 64 tracked products. 31 of 34 products launched in the last 360 days are still selling. 90-day search growth is +193.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the matter ceiling fan niche?
- 36 brands and 54 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in matter ceiling fan?
- Top complaints mined from reviews: Durability, Quality-Overall, Assembly/Installation. The return rate is 4.7%.
- What does it cost to enter the matter ceiling fan niche?
- Listings span $39.88–$214.75; the average listing price is $108.96 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.