Matte Varnish

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

63K

Growth, 90 days vs prior 90

+27.9%

Conversion, latest week

10.2%

Market size, estimated

$70Ka year

Peak month

August3.4× the quietest month

Top search term

krylon matte finish spray20K searches a year

Listings sell for $10.95 on average, from $6.34 to $18.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.95 that is $3K to $5K a year per listing.

Average price

$10.95under the $15 to $100 sweet spot

Price range

$6.34–$18.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.0%of orders · Amazon United States median 2.1%

21% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Paint & Primer. It carries 6,989 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

21%

Prime listings

86%

Out of stock, average day

0.0%

Average rank

#85in Paint & Primer

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

6,989per listing

Listings tracked

14

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

80 months