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Matte Gold Spray Paint

Fail

The top 5 brands take 100% of clicks, so Matte Gold Spray Paint is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$822K/yr732K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
82%top-5 click share · 4 brands · 48 sellers

Flapen Score

Matte Gold Spray Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Matte Gold Spray Paint is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matte Gold Spray Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Matte Gold Spray Paint 732K times last year and spent an estimated $822K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $822K a year.

Searches, last 12 months
732K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
8.9%
Market size, estimated
$822Ka year
Peak month
October1.6× the quietest month
Top search term
gold spray paint380K searches a year

02 · Price

A sale here is worth $12.66.

Listings sell for $12.66 on average, from $6.49 to $34.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At $12.66 that is $63K to $76K a year per listing.

Average price
$12.66under the $15 to $100 sweet spot
Price range
$6.49–$34.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
$63K–$76K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Paint & Primer. It carries 12,238 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Paint & Primer
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
12,238per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Matte Gold Spray Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$82K$164K$247K$329K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Rust-Oleum71%
  • Krylon23%
  • BELTECO4%
  • NADAMOO2%

Demand

Matte Gold Spray Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Matte Gold Spray Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold spray paint380K/yr
  • gold spray paint for metal102K/yr
  • metallic gold spray paint36K/yr
  • gold spray paint for all surfaces28K/yr
  • gold spray paint for wood28K/yr
  • gold spray paint for plastic28K/yr
  • gold metallic spray paint21K/yr
  • spray paint gold18K/yr
  • brushed gold spray paint11K/yr
  • matte gold spray paint13K/yr

Reviews and returns

What reviews say buyers love and hate about Matte Gold Spray Paint

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
28%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“color is off”
A buyer, on “Color”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Matte Gold Spray Paint questions

Answered from the same tracked data.