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Matte Finish Spray

Fail

The top 5 brands take 100% of clicks, so Matte Finish Spray is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$366K/yr409K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
71%top-5 click share · 4 brands · 64 sellers

Flapen Score

Matte Finish Spray against its category

The dotted line is the Tools & Home Improvement average. Past it, Matte Finish Spray is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matte Finish Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Matte Finish Spray 409K times last year and spent an estimated $366K. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $366K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
8.8%
Market size, estimated
$366Ka year
Peak month
May1.8× the quietest month
Top search term
matte black spray paint90K searches a year

02 · Price

A sale here is worth $10.21.

Listings sell for $10.21 on average, from $4.94 to $29.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $10.21 that is $31K to $41K a year per listing.

Average price
$10.21under the $15 to $100 sweet spot
Price range
$4.94–$29.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$31K–$41K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Paint & Primer. It carries 12,938 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Paint & Primer
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
12,938per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Matte Finish Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$37K$73K$110K$146K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Rust-Oleum73%
  • Krylon22%
  • BELTECO3%
  • NADAMOO2%

Demand

Matte Finish Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Matte Finish Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matte black spray paint90K/yr
  • krylon spray paint91K/yr
  • krylon40K/yr
  • black matte spray paint35K/yr
  • matte spray paint30K/yr
  • matte black spray paint for metal24K/yr
  • matt black spray paint17K/yr
  • krylon spray paint colors10K/yr
  • black spray paint matte12K/yr
  • krylon paint8K/yr

Reviews and returns

What reviews say buyers love and hate about Matte Finish Spray

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Paint Quality”
0.1%of orders come back
“Paint exploded upon first spraying”
A buyer, on “Paint Quality”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Matte Finish Spray questions

Answered from the same tracked data.