matte finish spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.94–$29.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$366K$366K/yr · 409K searches
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad12,938.29avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, matte finish spray is a $366K/yr Amazon United States market (409K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
matte finish spray market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- $408K–$511K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Rust-Oleum73%
- Krylon22%
- BELTECO3%
- NADAMOO2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 1.8×
Top matte finish spray search terms
- matte black spray paint90K/yr
- krylon spray paint91K/yr
- krylon40K/yr
- black matte spray paint35K/yr
- matte spray paint30K/yr
- matte black spray paint for metal24K/yr
- matt black spray paint17K/yr
- krylon spray paint colors10K/yr
- black spray paint matte12K/yr
- krylon paint8K/yr
Top matte finish spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$6.284.7★4,690 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Flat Black
Rust-Oleum$6.424.6★15,485 rev
Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in
Rust-Oleum$10.414.6★9,042 rev
Krylon Fusion All-In-One Matte Black 12 oz
Krylon$7.054.6★9,570 rev
Krylon Fusion All-In-One Satin Spray Paint & Primer Black - 1 Each
Krylon$6.844.6★9,343 rev
Newest
by launch date
NADAMOO Paint and Primer in One Spray Matte Black Finish - Quick Drying Multi-Surface Indoor & Outdoor Paint for Wood Metal Plastic Wicker - 1 Can
NADAMOO$21.9367 rev
BELTECO Spray Paint Black Matte | Water-Based & Odorless | Weather & UV Resistant | Indoor & Outdoor Use | For All Substrates | Fast Drying | Eco-Friendly & Vegan | Matte Black Spray Paint for Metal
BELTECO$13.93547 rev
Rust-Oleum Acrylic Enamel 2X Spray Paint Ultra Matte Black
Rust-Oleum$8.274,658 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$29.844,690 rev
Krylon Fusion All-In-One Matte Black 12 oz
Krylon$7.059,570 rev
Trending
90-day click momentumRust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in
Rust-Oleum$10.414.6★
Krylon ColorMaxx 12 Oz. Gloss Spray Paint Banner Red - 1 Each
Krylon$4.944.6★
NADAMOO Paint and Primer in One Spray Matte Black Finish - Quick Drying Multi-Surface Indoor & Outdoor Paint for Wood Metal Plastic Wicker - 1 Can
NADAMOO$21.934.7★
Krylon Colormaxx Gloss Spray Paint & Primer Rich Plum - 1 Each
Krylon$5.174.6★
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$29.844.7★
What buyers say about matte finish spray
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Ease of use”
“Great quality paint”
“WORTH THE PRICE”
“made spraying much easier”
“The color is bright”
“Trigger works great”
“Excellent coverage”
“As advertised”
“Painting made easy”
What buyers complain about
“Paint exploded upon first spraying”
“Didnt spray straight”
“Poor coverage”
“Leaking badly”
“Very cheap”
“Only 2 of 3 cans worked”
“Turns yellow”
“Rust-Oleum needs to fire the nozzle designer”
“Nozzle clogs and entire can is wasted”
“Cheap plastic with lots of gaps between the pieces”
Top return reasons
Common questions
- Is matte finish spray profitable to sell on Amazon United States?
- The niche generates $366K/yr across 14 tracked products. 90-day search growth is +16.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the matte finish spray niche?
- 4 brands and 64 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in matte finish spray?
- Top complaints mined from reviews: Paint Quality, Spray/Flow, Coverage. The return rate is 0.1%.
- When does demand for matte finish spray peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the matte finish spray niche?
- Listings span $4.94–$29.84; the average listing price is $10.21 (sweet spot $15–$100). The average incumbent carries 12,938 reviews — the moat a new listing must climb.