Matte Black Towel Holder

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

4.5%

Market size, estimated

$120Ka year

Peak month

November1.2× the quietest month

Top search term

hand towel bar66K searches a year

Listings sell for $11.12 on average, from $3.77 to $24.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.12 that is $3K to $6K a year per listing.

Average price

$11.12under the $15 to $100 sweet spot

Price range

$3.77–$24.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

3.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #33 within Bathroom Hardware. It carries 3,311 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#33in Bathroom Hardware

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

3,311per listing

Listings tracked

37

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months