matte black paint
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 1.3M searches
Price range
Good$5.73–$33.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Avg price
Okay$10.47avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,156.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, matte black paint is a $1.5M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jul–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
matte black paint market data
- Units sold / yr
- 150K–200K
- avg 10,000–12,500/product
- Revenue / yr
- $1.6M–$2.1M
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 18%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Rust-Oleum88%
- Krylon6%
- BELTECO4%
- Hycote2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.Peak months: May, Jul, Oct · busiest ÷ quietest = 3.7×
Top matte black paint search terms
- black spray paint634K/yr
- black spray paint for metal167K/yr
- matte black spray paint90K/yr
- black spray paint for wood62K/yr
- black spray paint for plastic53K/yr
- spray paint black48K/yr
- black matte spray paint35K/yr
- black rustoleum spray paint for metal20K/yr
- matte black paint30K/yr
- flat black paint24K/yr
Top matte black paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$6.284.7★4,690 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Flat Black
Rust-Oleum$6.424.6★15,485 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Gloss Black
Rust-Oleum$6.424.7★39,726 rev
Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in
Rust-Oleum$10.414.6★9,042 rev
Rust-Oleum Stops Rust Spray Paint Semi-Gloss Black
Rust-Oleum$6.454.7★8,494 rev
Newest
by launch date
BELTECO Spray Paint Black Matte | Water-Based & Odorless | Weather & UV Resistant | Indoor & Outdoor Use | For All Substrates | Fast Drying | Eco-Friendly & Vegan | Matte Black Spray Paint for Metal
BELTECO$13.93547 rev
Krylon ColorMaxx 12 Oz. Flat Spray Paint Black - 1 Each
Krylon$5.732,176 rev
Krylon Fusion All-In-One Matte Black 12 oz
Krylon$7.059,570 rev
Krylon Fusion All-In-One Satin Spray Paint & Primer Black - 1 Each
Krylon$6.849,343 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$6.284,690 rev
Trending
90-day click momentumRust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in
Rust-Oleum$10.414.6★
Krylon ColorMaxx 12 Oz. Flat Spray Paint Black - 1 Each
Krylon$5.734.6★
Rust-Oleum Stops Rust Spray Paint Gloss Black
Rust-Oleum$33.754.7★
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Ultra Matte Black
Rust-Oleum$6.284.7★
Hycote Black Spray Paint Gloss Black 13.5 Oz - Fast Drying UV & Weather Resistant Acrylic Formula for Superior Protection For Automotive & DIY Use 400ml
Hycote$11.834.4★
What buyers say about matte black paint
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Ease of use”
“Good paint”
“made spraying much easier”
“Worth the price”
“As advertised”
“Trigger works great”
“Excellent coverage”
“Painting made easy”
“Color is perfect”
What buyers complain about
“Paint seem unmixed”
“The spray doesn't work”
“a Little Pricey”
“Very cheap”
“Cheap plastic with lots of gaps between the pieces”
“to say its not drip worthy it is it drift all over the place”
“Didn't work for me”
“Very flat”
“Clogged upon initial used”
“did not grip can enough”
Top return reasons
Common questions
- Is matte black paint profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 11 tracked products. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the matte black paint niche?
- 4 brands and 70 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in matte black paint?
- Top complaints mined from reviews: Paint Quality, Spray/Flow, Value For Money. The return rate is 0.1%.
- When does demand for matte black paint peak?
- Demand peaks in May–Jul–Oct; the busiest month runs 3.7× the quietest.
- What does it cost to enter the matte black paint niche?
- Listings span $5.73–$33.75; the average listing price is $10.47 (sweet spot $15–$100). The average incumbent carries 13,157 reviews — the moat a new listing must climb.