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Matte Black Paint

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Matte Black Paint is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$1.5M/yr1.3M searches / yr
90-day growth
+17.3%search demand this quarter
Competition
86%top-5 click share · 4 brands · 70 sellers

Flapen Score

Matte Black Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Matte Black Paint is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matte Black Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Matte Black Paint 1.3M times last year and spent an estimated $1.5M. All 4 brands take every click. Demand peaks in May–Jul–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
11.1%
Market size, estimated
$1.5Ma year
Peak month
May3.7× the quietest month
Top search term
black spray paint634K searches a year

02 · Price

A sale here is worth $10.47.

Listings sell for $10.47 on average, from $5.73 to $33.75. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $10.47 that is $105K to $131K a year per listing.

Average price
$10.47under the $15 to $100 sweet spot
Price range
$5.73–$33.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
$105K–$131K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Paint & Primer. It carries 13,157 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Paint & Primer
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
13,157per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Matte Black Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$151K$302K$453K$604K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Rust-Oleum88%
  • Krylon6%
  • BELTECO4%
  • Hycote2%
  • Open — no brand owns it (0%)

Demand

Matte Black Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Oct · busiest ÷ quietest = 3.7×

Search terms

Top Matte Black Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black spray paint634K/yr
  • black spray paint for metal167K/yr
  • matte black spray paint90K/yr
  • black spray paint for wood62K/yr
  • black spray paint for plastic53K/yr
  • spray paint black48K/yr
  • black matte spray paint35K/yr
  • black rustoleum spray paint for metal20K/yr
  • matte black paint30K/yr
  • flat black paint24K/yr

Reviews and returns

What reviews say buyers love and hate about Matte Black Paint

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Paint Quality”
0.1%of orders come back
“Paint seem unmixed”
A buyer, on “Paint Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Matte Black Paint questions

Answered from the same tracked data.