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Masking Tape

Maybe

Buyers convert on 18.7% of searches. But prices span $3.50–$18.26, mostly outside the sweet spot, so Masking Tape is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$4.3M/yr2.2M searches / yr
90-day growth
+6.3%search demand this quarter
Competition
68%top-5 click share · 12 brands · 130 sellers

Flapen Score

Masking Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, Masking Tape is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masking Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Masking Tape 2.2M times last year and spent an estimated $4.3M. The top 5 brands take 84% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

18.7% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
18.7%
Market size, estimated
$4.3Ma year
Peak month
August1.4× the quietest month
Top search term
masking tape1.8M searches a year

02 · Price

A sale here is worth $10.18.

Listings sell for $10.18 on average, from $3.50 to $18.26. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $10.18 that is $153K to $204K a year per listing.

Average price
$10.18under the $15 to $100 sweet spot
Price range
$3.50–$18.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
15,000–20,000
Revenue per listing a year
$153K–$204K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Painting Supplies & Tools. It carries 3,934 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#199in Painting Supplies & Tools
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,934per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Masking Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$427K$853K$1.3M$1.7M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

130

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Scotch39%
  • Amazon Basics21%
  • SmaringRobot9%
  • SWRT9%
  • Lazybug studio5%
  • ScotchBlue4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Masking Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Masking Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masking tape1.8M/yr
  • masking tape 1 inch wide263K/yr
  • scotch masking tape34K/yr
  • masking tape 1 inch34K/yr
  • 1 inch masking tape19K/yr
  • tape masking16K/yr
  • 1 masking tape12K/yr
  • making tape12K/yr
  • masking tap9K/yr
  • masking10K/yr

Reviews and returns

What reviews say buyers love and hate about Masking Tape

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Adhesion/Stickiness”
35%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Horrible adhesion”
A buyer, on “Adhesion/Stickiness”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Masking Tape questions

Answered from the same tracked data.