Masking Tape
MaybeBuyers convert on 18.7% of searches. But prices span $3.50–$18.26, mostly outside the sweet spot, so Masking Tape is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 4855
- Market size
- $4.3M/yr2.2M searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 130 sellers
Flapen Score
Masking Tape against its category
The dotted line is the Tools & Home Improvement average. Past it, Masking Tape is stronger. Inside it, weaker.
Market
The Masking Tape market on Amazon at a glance
Shoppers on Amazon United States searched for Masking Tape 2.2M times last year and spent an estimated $4.3M. The top 5 brands take 84% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
18.7% of searches ended in a purchase last week.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 18.7%
- Market size, estimated
- $4.3Ma year
- Peak month
- August1.4× the quietest month
- Top search term
- masking tape1.8M searches a year
02 · Price
A sale here is worth $10.18.
Listings sell for $10.18 on average, from $3.50 to $18.26. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $10.18 that is $153K to $204K a year per listing.
- Average price
- $10.18under the $15 to $100 sweet spot
- Price range
- $3.50–$18.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $153K–$204K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Painting Supplies & Tools. It carries 3,934 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #199in Painting Supplies & Tools
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 3,934per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Masking Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scotch Greener Masking Tape 0.94 in x 60 Yard 2050 1 roll
- Price
- $3.50
- Rating
- 4.7/5
- Reviews
- 7,358
- Age
- 22y ago

Amazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll
- Price
- $4.84
- Rating
- 4.1/5
- Reviews
- 8,371
- Age
- 1y ago

4 Rolls Premium Painters Tape Blue Tape Masking Tape Paint Tape for Multi-Purpose Painting Painters DIY Crafts Arts (88yd =0.94IN*22yd*4) Decoration Labeling No Residue Easy Removal
- Price
- $6.03
- Rating
- 4.3/5
- Reviews
- 7,764
- Age
- 3y ago

Scotch General Purpose Masking Tape 1.88 in x 60.1 yd Beige Sticks for Up to 5 Days Removes Easily Without Leaving Sticky Residue Easy-to-Tear Masking Tape (2050-48MP)
- Price
- $4.92
- Rating
- 4.7/5
- Reviews
- 4,970
- Age
- 16y ago

SWRT Masking Tape 0.75 Inch x 55 Yards x 10 Rolls Bulk White Painting Tape
- Price
- $13.51
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 1y ago
Trending
90-day click momentum
Amazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll
- Price
- $4.84
- Rating
- 4.1/5
- Reviews
- 8,371
- Age
- 1y ago

ScotchBlue Original Multi-Surface Painters Tape 2 Inch Wide (1.88 in. x 60 Yds) 1 Roll Blue Paint Tape Protects Surfaces & Removes Easily Masking Tape for Indoor and Outdoor Use (2090-48NC)
- Price
- $6.26
- Rating
- 4.8/5
- Reviews
- 13,577
- Age
- 19y ago

Lazybug studio White Masking Tape 1 Inch Wide 50 Yards per Roll Total 200 Yards
- Price
- $8.13
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 1y ago

Scotch Greener Masking Tape 0.94 in x 60 Yard 2050 1 roll
- Price
- $3.50
- Rating
- 4.7/5
- Reviews
- 7,358
- Age
- 22y ago

SWRT Masking Tape 1 Inch Wide x 55 Yds 12 Rolls White Painters Tape
- Price
- $16.24
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 1y ago
Newest
by launch date
Amazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll
- Price
- $4.84
- Rating
- 4.1/5
- Reviews
- 8,371
- Age
- 1y ago

Lazybug studio White Masking Tape 1 Inch Wide 50 Yards per Roll Total 200 Yards
- Price
- $8.13
- Rating
- 4.5/5
- Reviews
- 132
- Age
- 1y ago

SWRT Masking Tape 1 Inch Wide x 55 Yds 12 Rolls White Painters Tape
- Price
- $16.24
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 1y ago

SWRT Masking Tape 0.75 Inch x 55 Yards x 10 Rolls Bulk White Painting Tape
- Price
- $13.51
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 1y ago

SWRT Masking Tape 0.75 Inch x 55 Yards 4 Rolls White Tape General Purpose
- Price
- $7.12
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
130
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
12%
- Scotch39%
- Amazon Basics21%
- SmaringRobot9%
- SWRT9%
- Lazybug studio5%
- ScotchBlue4%
- Open — no brand owns it (6 brands, 12%)
Demand
Masking Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Masking Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- masking tape1.8M/yr
- masking tape 1 inch wide263K/yr
- scotch masking tape34K/yr
- masking tape 1 inch34K/yr
- 1 inch masking tape19K/yr
- tape masking16K/yr
- 1 masking tape12K/yr
- making tape12K/yr
- masking tap9K/yr
- masking10K/yr
Reviews and returns
What reviews say buyers love and hate about Masking Tape
We read the reviews and the return reasons for every product selling here.
“Horrible adhesion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masking Tape questions
Answered from the same tracked data.









