market lights
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$40.77avg listing price — sweet spot $15–$100
Price range
Incredible$15.27–$83.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Bad6,057.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, market lights is a $62K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
market lights market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $102K–$122K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.4%
- Avg brand age
- 38 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
34
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
18%
- addlon34%
- Svater16%
- Brightown14%
- Brightever11%
- Tenmiro4%
- GPATIO3%
- Open — no brand owns it (13 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +22.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Top market lights search terms
- market lights18K/yr
- market lights outdoor waterproof10K/yr
- outdoor market lights3K/yr
- market lights outdoor2K/yr
Top market lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brightown Outdoor String Lights 50+5FT 25 G40 Bulbs Shatterproof Patio Lights IP65 Waterproof Dimmable Hanging Connectable Globe LED Outdoor Lights for Christmas Backyard Bistro Porch
Brightown$20.064.7★4,767 rev
Brightever LED Outdoor String Lights 100FT Patio Lights with 52 Shatterproof ST38 Vintage Edison Bulbs Outside Hanging Light Waterproof for Porch Deck Garden Backyard Balcony 2700K Dimmable
Brightever$35.554.5★9,941 rev
addlon LED Outdoor String Lights 48FT Edison Vintage Weatherproof ETL
addlon$31.114.6★15,529 rev
addlon 100FT Outdoor String Lights ST38 LED with Remote Waterproof Dimmable
addlon$25.584.5★3,300 rev
addlon 50FT LED Outdoor String Lights Waterproof Dimmable Bulbs for Patio
addlon$21.284.6★7,051 rev
Newest
by launch date
Outdoor String Lights Patio Light - 100Ft Outside Waterproof Dimmable Bulbs
BYGUQ$25.78289 rev
SmartDawn 100FT 52 LED Bulbs Outdoor String Lights G40 Shatterproof String Lights IP65 Waterproof Connectable Outside Patio Light for Backyard Porch Balcony Garden Decor Christmas Camping Gazebo
SmartDawn$26.94164 rev
50(40+10)FT Outdoor String Lights 15m Waterproof Remote LED Patio Lights with 19+1 S11 Bulbs 10FT Extension Cable Dimmable Outside Hanging Lights for House Porch Yard Garden Bistro Gazebo lighting
AODLEDY$19.57118 rev
GPATIO Outdoor String Lights 100FT G40 Bulbs Shatterproof Patio Lights Waterproof Dimmable Hanging Outdoor Lights Connectable LED Outside Lights for Backyard Yard Gazebo Porch Party
GPATIO$31.141,738 rev
GPATIO Outdoor String Lights 100FT ST38 Bulbs Shatterproof Patio Lights Waterproof Dimmable Outside Hanging Light Connectable LED Outdoor Lights for Backyard Porch Party Garden Home Decor
GPATIO$32.961,568 rev
Trending
90-day click momentumGPATIO Outdoor String Lights 100FT ST38 Bulbs Shatterproof Patio Lights Waterproof Dimmable Outside Hanging Light Connectable LED Outdoor Lights for Backyard Porch Party Garden Home Decor
GPATIO$32.964.7★
GPATIO Outdoor String Lights 100FT G40 Bulbs Shatterproof Patio Lights Waterproof Dimmable Hanging Outdoor Lights Connectable LED Outside Lights for Backyard Yard Gazebo Porch Party
GPATIO$31.144.7★
50(40+10)FT Outdoor String Lights 15m Waterproof Remote LED Patio Lights with 19+1 S11 Bulbs 10FT Extension Cable Dimmable Outside Hanging Lights for House Porch Yard Garden Bistro Gazebo lighting
AODLEDY$19.574.5★
addlon Outdoor String Lights 100FT G40 with Remote 54 LED Shatterproof Bulb
addlon$31.614.6★
Brightech Ambience Pro - Waterproof LED Outdoor String Lights - 15 Hanging Dimmable 2W Vintage Edison Bulbs - 48 Ft Commercial Grade Patio Lights Create Cafe Ambience in Your Backyard
Brightech$44.494.7★
What buyers say about market lights
What buyers praise and complain about, mined from review topics.What buyers love
“BRIGHT LIGHTS”
“Amazing quality”
“Easy Install”
“Great Remote”
“They are affordable”
“Seems very durable product”
“As Advertised”
“durable design”
“Easy to apply”
“Perfect fit”
What buyers complain about
“Did not last”
“Cheap quality”
“Not Bright Enough”
“Stop working”
“Not Dimnable as advertised”
“Picture is misleading”
“NOT WATERPROOF”
“Too small”
“look more expensive than they are”
“Wont Charge”
Top return reasons
Common questions
- Is market lights profitable to sell on Amazon United States?
- The niche generates $62K/yr across 34 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the market lights niche?
- 19 brands and 34 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in market lights?
- Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 4.2%.
- When does demand for market lights peak?
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the market lights niche?
- Listings span $15.27–$83.62; the average listing price is $40.77 (sweet spot $15–$100). The average incumbent carries 6,057 reviews — the moat a new listing must climb.