Is mario lamp profitable to sell on Amazon United States?

The niche generates $68K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (45/100).

How competitive is the mario lamp niche?

12 brands and 112 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in mario lamp?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 2.7%.

When does demand for mario lamp peak?

Demand peaks in Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the mario lamp niche?

Listings span $10.40–$61.70; the average listing price is $26.33 (sweet spot $15–$100). The average incumbent carries 834 reviews — the moat a new listing must climb.

mario lamp

Skip it

A small market ($68K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$26.33

avg listing price — sweet spot $15–$100

Price range

Great$10.40–$61.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good833.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Market size

Bad$68K

$68K/yr · 145K searches

According to Flapen's Amazon United States niche tracking, mario lamp is a $68K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

mario lamp market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $79K–$105K; units × avg price
Conversion rate: 1.8%
Avg BSR: #2,246
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 5.9%
Avg brand age: 36 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

112

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

11%

Paladone53%
NESIMY17%
hopanrel6%
EDecor6%
LEDERGO4%
TLAOTNIY3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.3×

Open Trend

Top mario lamp search terms

mario lamp40K/yr -12.8%1.5% conv.
mario night light24K/yr -2.6%2.2% conv.
mario light25K/yr -5.9%1.6% conv.
super mario lamp14K/yr -30.1%1.4% conv.
super mario night light9K/yr -5.0%2.0% conv.
super mario light10K/yr -24.9%2.1% conv.
nintendo lamp9K/yr -25.4%0.8% conv.
mario lights5K/yr -3.3%1.2% conv.
mario lamps for boys room5K/yr -7.7%2.5% conv.
mario led light4K/yr -3.2%0.3% conv.

All search terms

Top mario lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Super Bros Toys for Boys 4-6 Night Light for Kids with Game Sound Effects

NESIMY$17.034.2★245 rev

Paladone Super Mario Diorama Light 35cm Tap-Activated Lamp with 3 Brightness Settings & Official Sound USB Powered Bedroom & Gaming Room Decor Nintendo Collectible Gift

Paladone$48.814.4★47 rev

hopanrel Super Bros Question Block Lamp Square LED Night Light with USB Cable Table Lamp with Play Game Coin Sound Effect Bedside Lamp Decor Toy Gift for Boy Girls

hopanrel$12.104.2★250 rev

Table Lamp Night Bedside Light Wood Base Boys Room Nice Decoration or Gifts

EDecor$27.434.7★33 rev

Paladone Super Mario Projection Light - Officially Licensed Nintendo Projector Lamp with Interchangeable Scenes and Mood Lighting 3 Light Modes Gaming Room Decor

Paladone$35.443.7★58 rev

Newest

by launch date

Paladone Super Mario Diorama Light 35cm Tap-Activated Lamp with 3 Brightness Settings & Official Sound USB Powered Bedroom & Gaming Room Decor Nintendo Collectible Gift

Paladone$48.8147 rev

6mo ago

Paladone Super Mario Super Mushroom SquishyGlo Light Rechargeable Silicone Night Light with 3 Brightness Levels Official Nintendo Lamp

Paladone$28.868 rev

6mo ago

BunnyCare Night Light - Interactive Lamp Gifts for Gamers and Kids Room Decorations

BunnyCare$13.609 rev

1y ago

Paladone Super Mario Boo SquishyGlo Light Officially Licensed Nintendo Silicone Lamp for Kids & Teens Cordless Rechargeable Night Light Fun Bedroom Decor & Collectible Gamer Gift

Paladone$29.2077 rev

1y ago

Paladone Super Mario Fireflower LED Lamp Officially Licensed Nintendo Desk Lamp for Gamer USB Powered Home Decor Gift

Paladone$29.9542 rev

1y ago

What buyers say about mario lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“Great little light”

Quality-Overall10%

“No complaints”

Value For Money7%

“value for the money”

Size-Overall6%

“Great size”

Gifting Purpose4%

“Lil gift”

Charging4%

“Holds decent charge”

Color4%

“The colors of the lights are bright/vivid”

Assembly/Installation3%

“Easy to install”

Night Vision3%

“Fun nightlight glow”

Ease Of Use2%

“Easy to use”

What buyers complain about

Size-Overall14%

“Cord is too short”

Quality-Overall11%

“Not good quality”

Functionality-Overall10%

“Barely works”

Durability7%

“It broke within 2-3 weeks”

Charging7%

“The charge does not last long”

Brightness/Shine/Glow5%

“The nightlight also does not work”

Battery Life5%

“the batteries do not last long at all”

Bulb Flicker/Dimming/Color3%

“Lights burn out quickly”

Advertised Vs Actual Product3%

“does not work as advertised”

Thickness3%

“The mushroom had inconsistent thickness so there were dark spots on the cheeks. like a 5 o’clock shadow”

Top return reasons

Size-Overall16%

Defective Material/Parts12%

Functionality-Overall11%

Charging10%

Brightness/Shine/Glow8%

Advertised Vs Actual Product5%

Product Condition4%

Bulb Flicker/Dimming/Color4%

Value For Money3%

Quality-Overall2%

Common questions

Is mario lamp profitable to sell on Amazon United States?: The niche generates $68K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (45/100).
How competitive is the mario lamp niche?: 12 brands and 112 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in mario lamp?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 2.7%.
When does demand for mario lamp peak?: Demand peaks in Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the mario lamp niche?: Listings span $10.40–$61.70; the average listing price is $26.33 (sweet spot $15–$100). The average incumbent carries 834 reviews — the moat a new listing must climb.

mario lamp

mario lamp market data

Competition & brand share

Demand & seasonality

Top mario lamp search terms

Top mario lamp products on Amazon

Top sellers

Newest

Trending

What buyers say about mario lamp

What buyers love

What buyers complain about

Top return reasons

Common questions

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