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Mardi Gras Lights

Fail

Demand is soft, at -90.5% this quarter, so Mardi Gras Lights is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$32K/yr105K searches / yr
90-day growth
-90.5%search demand this quarter
Competition
69%top-5 click share · 10 brands · 12 sellers

Flapen Score

Mardi Gras Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Mardi Gras Lights is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mardi Gras Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Mardi Gras Lights 105K times last year and spent an estimated $32K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -90.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-90.5%
Conversion, latest week
1.4%
Market size, estimated
$32Ka year
Peak month
January135.6× the quietest month
Top search term
mardi gras lights56K searches a year

02 · Price

A sale here is worth $22.25.

Listings sell for $22.25 on average, from $7.89 to $36.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $22.25 that is $0 to $2K a year per listing.

Average price
$22.25inside the $15 to $100 sweet spot
Price range
$7.89–$36.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #2,255 within String Lights. It carries 290 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
18.9%
Average rank
#2,255in String Lights
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
290per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mardi Gras Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$10K$13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

12

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • cshare28%
  • Novelty Lights18%
  • ReyeeInc14%
  • VIHOSE7%
  • Boao7%
  • Grinsvalley6%

Demand

Mardi Gras Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 135.6×

Search terms

Top Mardi Gras Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mardi gras lights56K/yr
  • mardi gras lights outdoor23K/yr
  • mardi gras lights battery operated7K/yr
  • mardi gras outdoor lights7K/yr
  • mardi gras lights indoor5K/yr
  • mardi gras string lights6K/yr

Reviews and returns

What reviews say buyers love and hate about Mardi Gras Lights

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
27%of negative reviews mention “Color”
5.5%of orders come back
“the yellow is very orange”
A buyer, on “Color”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mardi Gras Lights questions

Answered from the same tracked data.