Is maple wood filler profitable to sell on Amazon United States?

The niche generates $62K/yr across 21 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (46/100).

How competitive is the maple wood filler niche?

8 brands and 93 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in maple wood filler?

Top complaints mined from reviews: Ease Of Use, Quality-Overall, Hard Feel. The return rate is 1.6%.

When does demand for maple wood filler peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the maple wood filler niche?

Listings span $5.42–$53.74; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 5,053 reviews — the moat a new listing must climb.

maple wood filler

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.08

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$5.42–$53.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,052.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Market size

Bad$62K

$62K/yr · 32K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, maple wood filler is a $62K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

maple wood filler market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $48K–$57K; units × avg price
Conversion rate: 10.0%
Avg BSR: #46
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

Goodfilla61%
GORILLA18%
Minwax6%
FamoWood5%
BOSSDOG Wood Glue5%
Timbermate2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top maple wood filler search terms

goodfilla wood filler10K/yr -7.6%4.8% conv.
maple wood filler8K/yr -9.5%10.1% conv.
pine wood filler5K/yr -9.8%9.4% conv.
food grade wood filler4K/yr -12.7%2.0% conv.
birch wood filler3K/yr +23.6%7.6% conv.
goodfilla3K/yr -13.5%5.2% conv.

All search terms

Top maple wood filler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Goodfilla Maple/Beech/Pine 8 oz Wood and Grain Filler Stainable Sandable Zero Waste Non-Toxic USA Made

Goodfilla$11.574.4★9,339 rev

Gorilla All Purpose Wood Filler Natural Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs

GORILLA$8.574.2★7,285 rev

Goodfilla White Oak 8 oz Wood and Grain Filler Stainable Tintable Sandable Zero Waste Non-Toxic USA Made

Goodfilla$11.584.4★9,339 rev

Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs

GORILLA$9.274.4★12,014 rev

Water-Based Wood & Grain Filler (Trowel Ready) - Neutral Base - 1 Quart By Goodfilla | Replace Every Filler & Putty | Repairs Finishes & Patches | Paintable Stainable Sandable & Quick Drying

Goodfilla$25.514.2★1,405 rev

Newest

by launch date

BOSSDOG Wood Glue Professional Strength Fast Drying Cutting Board Safe Natural tan Color. DIY Beginner Carpentry Woodworking Furniture Repair 16oz. Large Bottle. Made by a Maker for Makers

BOSSDOG Wood Glue$13.8178 rev

2y ago

Hupeyna Wood Furniture Repair Kit 12 Colors Wood Repair Kit Wood Touch up Fillers Repair Scratch Cracks Discoloration for Wooden Cabinet Floor Door Table Surfaces Wood Filler Paint

Hupeyna$13.471,385 rev

2y ago

Gorilla All Purpose Wood Filler Natural Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs

GORILLA$8.577,285 rev

4y ago

Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs

GORILLA$9.2712,014 rev

4y ago

Water-Based Wood & Grain Filler (Trowel Ready) - Neutral Base - 1 Quart By Goodfilla | Replace Every Filler & Putty | Repairs Finishes & Patches | Paintable Stainable Sandable & Quick Drying

Goodfilla$25.511,405 rev

7y ago

What buyers say about maple wood filler

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Fair products”

Wood Quality14%

“Restores Wood”

Ease Of Use13%

“Easy to apply”

Advertised Vs Actual Product8%

“As advertised”

Value For Money7%

“Good deal”

Color5%

“color is great”

Paint Quality5%

“No problems painting it”

Efficiency5%

“Works well, hardens quickly”

Durability4%

“is viable for years”

Texture/Consistency-Overall2%

“The texture is softer than play doh”

What buyers complain about

Ease Of Use20%

“Not able to use”

Quality-Overall9%

“Very disappointed with the performance”

Hard Feel9%

“Hard as a rock”

Adhesion/Stickiness8%

“doesn't stick easily to the wood”

Functionality-Overall7%

“Not workable”

Thickness6%

“Too thick”

Color6%

“Dries yellow”

Value For Money3%

“Not worth it”

Durability3%

“it broke in two”

Material Quality2%

“material was hard already”

Top return reasons

Color29%

Functionality-Overall11%

Adhesion/Stickiness8%

Value For Money8%

Advertised Vs Actual Product7%

Product Condition5%

Material Quality5%

Size-Overall4%

Hard Feel4%

Defective Material/Parts4%

Common questions

Is maple wood filler profitable to sell on Amazon United States?: The niche generates $62K/yr across 21 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (46/100).
How competitive is the maple wood filler niche?: 8 brands and 93 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in maple wood filler?: Top complaints mined from reviews: Ease Of Use, Quality-Overall, Hard Feel. The return rate is 1.6%.
When does demand for maple wood filler peak?: Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the maple wood filler niche?: Listings span $5.42–$53.74; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 5,053 reviews — the moat a new listing must climb.