malibu lights
Skip itA small market ($88K/yr) — this niche doesn't clear our bar today.
Avg price
Great$76.32avg listing price — sweet spot $15–$100
Review moat
Good573.62avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$16.42–$228.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$88K$88K/yr · 62K searches
According to Flapen's Amazon United States niche tracking, malibu lights is a $88K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
malibu lights market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $114K–$153K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #529
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 100%
- Out of stock
- 1.2%
- Avg brand age
- 56 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
25
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
17%
- Malibu C47%
- XPRS Nutra11%
- GreenLighting10%
- GreenLighting Paradise6%
- EDISHINE5%
- Paradise Herbs4%
- Open — no brand owns it (13 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.3×
Top malibu lights search terms
- malibu landscape lighting17K/yr
- malibu lights20K/yr
- malibu lights outdoor low voltage13K/yr
- malibu lighting7K/yr
- malibu low voltage landscape lights5K/yr
Top malibu lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Malibu Low Voltage Landscape Lighting 20W Outdoor Spotlight Outdoor Weatherproof Lights for Low Voltage Landscape Lighting Floodlight Driveway Yard Lawn Flood Garden
Malibu C$17.254.3★1,026 rev
Malibu Low Voltage Landscape Lighting 9604 - 20W 145 Lumens Halogen Outdoor Lights 2800K With Stake Connector (8 Pack)
XPRS Nutra$76.134.1★198 rev
Malibu 120 Watt Power Pack with Sensor and Weather Shield for Low Voltage Landscape Lighting Spotlight Outdoor Transformer 120V Input 12V Output 8100-9120-01
Malibu C$68.734.1★2,554 rev
Malibu Low Voltage Pathway Lights 10W Pro Style Halogen Landscape Lighting 6Pack 2700K Warm White Path Light 12V AC Bronze Outdoor Walkway Lights for Yard Garden 8308-9103
Malibu C$104.094.5★64 rev
GreenLighting Paradise Low Voltage Landscape Pathway Lights - 2 Tier Outdoor Garden Lights - Easy Simple Installation - Walkway Lawn Landscape Lighting (Black 8 Pack)
GreenLighting$112.114.1★671 rev
Newest
by launch date
PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Round Shade Path Lights with Connectors for Walkway Yard Garden
PARTPHONER$140.1298 rev
PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Wired Path Lights with Connectors for Walkway Yard Garden
PARTPHONER$142.28218 rev
Malibu 20W Landscape Lighting Outdoor Landscape Spotlights Low Voltage 12V AC Warm White Lighting 145Lumen Waterproof for Driveway Yard Lawn Patio Walls Trees 2Pack 8301-9604
Malibu C$38.5175 rev
Malibu Landscape Lighting Outdoor 50W Spotlight Waterproof Halogen Floodlight Low Voltage Lights 380Lumen Warm White with Stake for Garden Yard Pathway Lawn Driveway Outdoor Lighting 8301-9601
Malibu C$49.8662 rev
Malibu Low Voltage Pathway Lights 10W Pro Style Halogen Landscape Lighting 6Pack 2700K Warm White Path Light 12V AC Bronze Outdoor Walkway Lights for Yard Garden 8308-9103
Malibu C$104.0964 rev
Trending
90-day click momentumPARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Round Shade Path Lights with Connectors for Walkway Yard Garden
PARTPHONER$140.124.8★
Paradise Plastic Path Stake Light (Black 4 Pack)
GreenLighting Paradise$63.653.9★
Malibu Low Voltage Landscape Lighting 9604 - 20W 145 Lumens Halogen Outdoor Lights 2800K With Stake Connector (8 Pack)
XPRS Nutra$76.134.1★
Best Pro Lighting Low Voltage Landscape 3 Tier Pagoda Light (Black)
Best Pro Lighting$21.054.4★
PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Wired Path Lights with Connectors for Walkway Yard Garden
PARTPHONER$142.284.5★
What buyers say about malibu lights
What buyers praise and complain about, mined from review topics.What buyers love
“Bright lights”
“Easy Installation”
“appears to be solid build quality”
“Excellent value”
“Great Design”
“durable”
“As advertised”
“GREAT STURDY MATERIAL”
“The housing seems sturdy”
“but they were functionally good”
What buyers complain about
“Dont last”
“Very dim”
“only 7 worked”
“cheap quality”
“they started going dim”
“These are shorter than another set of a different brand that I bought earlier”
“pricing is high”
“charging performance plummets”
“No Assembly,”
“2 are defective”
Top return reasons
Common questions
- Is malibu lights profitable to sell on Amazon United States?
- The niche generates $88K/yr across 39 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the malibu lights niche?
- 19 brands and 25 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in malibu lights?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.2%.
- When does demand for malibu lights peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the malibu lights niche?
- Listings span $16.42–$228.36; the average listing price is $76.32 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.